News stories featuring EA Games:
May 28th, 2012
“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date.
October 31st, 2011
EA Games has taken over eighteen outdoor media panels near the UK’s busiest railway station for the launch of its latest blockbuster game, Battlefield 3 — and several feature NFC. The advertising displays, managed by…
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