News stories featuring Elle:
December 1st, 2015
Women’s fashion magazine Elle has seen more than half a million in-store visits and a greater than 12% engagement rate result from its BLE beacon based ‘Shop Now! With Elle’ promotional campaign in the US. “Results were so strong that Elle will be expanding the program in the coming year,” says platform provider Swirl. The campaign ran in August and September 2015 to promote the magazine’s 30th anniversary issue.
August 25th, 2015
Women’s fashion magazine Elle has launched a promotion across the US that makes use of Bluetooth Low Energy (BLE) beacons and geofence technology to trigger exclusive content and offers in a shopper’s smartphone when they are…
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