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Sporting goods giant Adidas is adding a "lace jewel" with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see... More

A Brazilian startup has developed an authentication process that uses government-issued electronic ID documents and NFC phones to provide users with an additional level of security when logging in to online services. The aim is... More

Venues, or groups of friends, can use the system to choose what music should be played — based on the combined preferences of everyone present at the time. More

Local NFC specialist NFC Group has implemented NFC table stands and placed NFC stickers on doors in an Indian restaurant in Wroclaw, Poland. Guests are directed to a landing page when they use their smartphone... More

Panasonic has announced the Lumix DMC-GF6, a 16 megapixel compact camera with WiFi and NFC functionality. The launch follows the introduction of the NFC-enabled ZS30 and TS5 earlier this year. The added connectivity allows snappers... More

The HTC First is a mid-range touch screen smartphone that pushes Facebook integration to the front and centre — and includes NFC support. The Android device features Facebook Home, a "mobile experience that puts your... More

A social media study conducted by MasterCard and Prime Research has identified a high volume of conversation and consumer interest in adopting mobile payments — as well as highlighting a number of barriers to entry.... More

A chain of 51 coffee shops in Singapore has teamed up with Samsung to offer customers a free drink upsize when they tap their NFC phone to a TecTile NFC tag located in each store.... More

Customers of The Cavendish Arms pub in Stockwell, London, can tap their NFC phones to tags located around the premises to get special offers. Each tap sends a message to their Facebook friends and Twitter followers, telling them they are at the pub and detailing any events taking place at the venue that night. More

The January/February issue of the monthly trends bulletin from the NFC World team's business intelligence service examines the impact on the mobile wallet market of the new Facebook Card, the arrival of NFC in the home and the latest mobile wallet business developments from around the world. More

The phone maker has teamed up with Dutch ecommerce merchant JeansOnline to make exclusive offers to Samsung phone owners who tap a TecTiles tag or scan a QR code at a pop-up store in the city centre. More

Movie-goers at a multiplex in Mumbai, India can now book tickets, leave feedback and like the Cinemax theatre chain on Facebook after tapping smart posters or NFC enabled standees in the cinema foyer. The "Box... More

For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More

The National Museum of Korea is testing an NFC-based guide service. Visitors can download pictures of exhibits and get further information by reading NFC tags located near each item with an Android smartphone. They can... More

Indian video games retailer Game4u has installed smart posters in its stores that let NFC phone users tap their handset to "like" the retailer on Facebook. Game4u's NFC platform is provided by Mumbai-based JusTap! More

The phone maker's tag reading/writing app for Android devices now allows users to program tags to perform multiple actions at one time, customize profiles so that tags perform in different ways for different users, and lock a tag so that only the owner can read its contents. More

Verizon, Samsung and Facebook are backing a series of NFC hackathons which are to take place in New York, Boston and San Francisco this month. The hackathons take place over separate weekends — the first... More

The fast growing Sydney-based start-up already counts Coca Cola, RIM, Johnson & Johnson and Unilever amongst its clients and has just implemented a major new project for Australian carrier Telstra. More

A mobile wallet containing only cards issued by their bank is the most popular option for British consumers, a new survey has found, suggesting that the battle to be "top of wallet" for mobile payments may turn into a fight to be "only card in wallet". More

Social games giant Zynga has added support for NFC peer-to-peer mode to the Android version of Zynga Poker. The NFC functionality uses Android Beam to enable players with an NFC phone to invite a friend... More