News stories featuring Harris Interactive:
November 23rd, 2015
More than one in four UK shoppers (28%) would like retailers to know exactly who they are when they walk in using location-based technologies such as iBeacon, research by Harris Interactive for Salesforce UK reveals. “39% of high street shoppers would be willing to share data around their personal preferences with a retailer to receive a faster and more convenient service,” Salesforce UK says.
November 4th, 2012
Canadian athlete Simon Whitfield has completed Canada’s first NFC transaction, at a Tim Hortons coffee shop, and customers of the bank and mobile network operator can now order an NFC-enabled Rogers SIM ahead of the full commercial launch of the new mobile payments service on 16 November.
March 13th, 2012
A Harris Interactive survey of 2,056 US consumers has found that 24% are comfortable with the idea of using a mobile app that would store credit card information and allow them to make purchases at a retailer or company as they would with a credit card. 63% of respondents are not comfortable with the idea, which includes 45% who are “not at all comfortable”.
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