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    Harris Interactive

    News stories featuring Harris Interactive:

    28% of UK shoppers want beacons in-store

    November 23rd, 2015

    More than one in four UK shoppers (28%) would like retailers to know exactly who they are when they walk in using location-based technologies such as iBeacon, research by Harris Interactive for Salesforce UK reveals. “39% of high street shoppers would be willing to share data around their personal preferences with a retailer to receive a faster and more convenient service,” Salesforce UK says.

    Rogers and CIBC switch on NFC payments in Canada

    November 4th, 2012

    Canadian athlete Simon Whitfield has completed Canada’s first NFC transaction, at a Tim Hortons coffee shop, and customers of the bank and mobile network operator can now order an NFC-enabled Rogers SIM ahead of the full commercial launch of the new mobile payments service on 16 November. More

    Harris: 24% ready for m-payments

    March 13th, 2012

    Harris Interactive survey of 2,056 US consumers has found that 24% are comfortable with the idea of using a mobile app that would store credit card information and allow them to make purchases at a retailer or company as they would with a credit card. 63% of respondents are not comfortable with the idea, which includes 45% who are “not at all comfortable”.

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