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	<title>NFC World &#187; Home Plus</title>
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	<link>http://www.nfcworld.com</link>
	<description>The near field communication news source - NFC, contactless, mobile payments, RF SIM, RFID and more</description>
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		<title>Mobile superstore trial sets out to discover how poster shopping will change the future of retailing</title>
		<link>http://www.nfcworld.com/2012/03/23/314738/mobile-superstore-trial-sets-out-to-discover-how-poster-shopping-will-change-the-future-of-retailing/</link>
		<comments>http://www.nfcworld.com/2012/03/23/314738/mobile-superstore-trial-sets-out-to-discover-how-poster-shopping-will-change-the-future-of-retailing/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 09:50:02 +0000</pubDate>
		<dc:creator>Sarah Clark</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Payments]]></category>
		<category><![CDATA[Home Plus]]></category>
		<category><![CDATA[Jetshop]]></category>
		<category><![CDATA[Klarna]]></category>

		<guid isPermaLink="false">http://www.nfcworld.com/?p=14738</guid>
		<description><![CDATA[<p>Swedish ecommerce platform provider Jetshop has provided NFC World with the preliminary results of a landmark project designed to find out how the ability for shoppers to use their mobile phone to make a purchase directly from a printed poster will affect traditional retailing.</p><p><em>Read the rest of <a href="http://www.nfcworld.com/2012/03/23/314738/mobile-superstore-trial-sets-out-to-discover-how-poster-shopping-will-change-the-future-of-retailing/">Mobile superstore trial sets out to discover how poster shopping will change the future of retailing</a> at <a href="http://www.nfcworld.com">NFC World</a>.</em></p>
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<li><a href='http://www.nfcworld.com/2010/01/22/32584/discover-reveals-the-results-of-its-mobile-sticker-trial/' rel='bookmark' title='Discover reveals the results of its mobile sticker trial'>Discover reveals the results of its mobile sticker trial</a></li>
<li><a href='http://www.nfcworld.com/2011/12/18/311953/nfc-shopping-zone-opens-in-seoul/' rel='bookmark' title='NFC shopping zone opens in Seoul'>NFC shopping zone opens in Seoul</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.nfcworld.com/2012/03/23/314738/mobile-superstore-trial-sets-out-to-discover-how-poster-shopping-will-change-the-future-of-retailing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Turkcell signs up 50k wallet users</title>
		<link>http://www.nfcworld.com/2012/03/07/314263/turkcell-signs-up-50k-wallet-users/</link>
		<comments>http://www.nfcworld.com/2012/03/07/314263/turkcell-signs-up-50k-wallet-users/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 13:57:33 +0000</pubDate>
		<dc:creator>Joe Davies</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[NFC Newswire]]></category>
		<category><![CDATA[Payments]]></category>
		<category><![CDATA[The Market]]></category>
		<category><![CDATA[Home Plus]]></category>
		<category><![CDATA[LG]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Turkcell]]></category>

		<guid isPermaLink="false">http://www.nfcworld.com/?p=14263</guid>
		<description><![CDATA[<p>Turkcell now has 50,000 active users of its Cep-T Cüzdan NFC mobile wallet service, the Turkish carrier's Ergi Şener has told NFC World, and plans to expand the service to include mobile coupon and loyalty...</p><p><em>Read the rest of <a href="http://www.nfcworld.com/2012/03/07/314263/turkcell-signs-up-50k-wallet-users/">Turkcell signs up 50k wallet users</a> at <a href="http://www.nfcworld.com">NFC World</a>.</em></p>
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<li><a href='http://www.nfcworld.com/2012/02/16/313298/turkcell-signs-up-300000-customers-for-nfc-mobile-wallet/' rel='bookmark' title='Turkcell equips 300,000 customers with T-series NFC capable phones'>Turkcell equips 300,000 customers with T-series NFC capable phones</a></li>
<li><a href='http://www.nfcworld.com/2012/01/03/312168/akbank-joins-turkcell-nfc-service/' rel='bookmark' title='Akbank joins Turkcell NFC service'>Akbank joins Turkcell NFC service</a></li>
<li><a href='http://www.nfcworld.com/2011/05/05/37235/turkcell-launches-commercial-nfc-payments-with-yapi-kredi-bank/' rel='bookmark' title='Turkcell launches commercial NFC payments with Yapi Kredi Bank'>Turkcell launches commercial NFC payments with Yapi Kredi Bank</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.nfcworld.com/2012/03/07/314263/turkcell-signs-up-50k-wallet-users/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SK Telecom to open NFC Zone in Seoul</title>
		<link>http://www.nfcworld.com/2011/06/30/38392/sk-telecom-to-open-nfc-zone-in-seoul/</link>
		<comments>http://www.nfcworld.com/2011/06/30/38392/sk-telecom-to-open-nfc-zone-in-seoul/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 09:41:43 +0000</pubDate>
		<dc:creator>Sarah Clark</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[NFC Newswire]]></category>
		<category><![CDATA[Payments]]></category>
		<category><![CDATA[BC Card]]></category>
		<category><![CDATA[Dunkin' Donuts]]></category>
		<category><![CDATA[GS 25]]></category>
		<category><![CDATA[GS Caltex]]></category>
		<category><![CDATA[GSMA]]></category>
		<category><![CDATA[Home Plus]]></category>
		<category><![CDATA[HyundaiCard]]></category>
		<category><![CDATA[Lotte Mart]]></category>
		<category><![CDATA[MasterCard]]></category>
		<category><![CDATA[SK Energy]]></category>
		<category><![CDATA[SK Telecom (SKT)]]></category>
		<category><![CDATA[Visa]]></category>

		<guid isPermaLink="false">http://www.nearfieldcommunicationsworld.com/?p=8392</guid>
		<description><![CDATA[<p>Korean mobile network operator SK Telecom is to open an 'NFC Zone' in Seoul, the company's head of global partnerships has told delegates attending the GSMA's Mobile Money Summit in Singapore. The NFC Zone will...</p><p><em>Read the rest of <a href="http://www.nfcworld.com/2011/06/30/38392/sk-telecom-to-open-nfc-zone-in-seoul/">SK Telecom to open NFC Zone in Seoul</a> at <a href="http://www.nfcworld.com">NFC World</a>.</em></p>
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<li><a href='http://www.nfcworld.com/2011/12/18/311953/nfc-shopping-zone-opens-in-seoul/' rel='bookmark' title='NFC shopping zone opens in Seoul'>NFC shopping zone opens in Seoul</a></li>
<li><a href='http://www.nfcworld.com/2010/11/01/34866/thirteen-french-cities-apply-for-nfc-test-zone-funding/' rel='bookmark' title='Thirteen French cities apply for NFC test zone funding'>Thirteen French cities apply for NFC test zone funding</a></li>
<li><a href='http://www.nfcworld.com/2011/02/09/35839/kddi-softbank-sk-telecom-testing-joint-nfc-services-for-japan-korea-consumers/' rel='bookmark' title='KDDI, Softbank, SK Telecom begin testing joint NFC services for Japanese and Korean consumers'>KDDI, Softbank, SK Telecom begin testing joint NFC services for Japanese and Korean consumers</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.nfcworld.com/2011/06/30/38392/sk-telecom-to-open-nfc-zone-in-seoul/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tesco Korea points to the future of mobile grocery shopping</title>
		<link>http://www.nfcworld.com/2011/06/23/38280/tesco-korea-points-to-the-future-of-mobile-grocery-shopping/</link>
		<comments>http://www.nfcworld.com/2011/06/23/38280/tesco-korea-points-to-the-future-of-mobile-grocery-shopping/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 12:15:55 +0000</pubDate>
		<dc:creator>Sarah Clark</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[NFC Newswire]]></category>
		<category><![CDATA[The Market]]></category>
		<category><![CDATA[Home Plus]]></category>
		<category><![CDATA[Tesco]]></category>

		<guid isPermaLink="false">http://www.nearfieldcommunicationsworld.com/?p=8280</guid>
		<description><![CDATA[<p>A test conducted by Home Plus, Korea's second largest supermarket chain and 95% owned by UK-based grocery giant Tesco, highlights the potential for mobile proximity technologies to transform the way retailers operate. The test saw...</p><p><em>Read the rest of <a href="http://www.nfcworld.com/2011/06/23/38280/tesco-korea-points-to-the-future-of-mobile-grocery-shopping/">Tesco Korea points to the future of mobile grocery shopping</a> at <a href="http://www.nfcworld.com">NFC World</a>.</em></p>
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</ol>]]></description>
		<wfw:commentRss>http://www.nfcworld.com/2011/06/23/38280/tesco-korea-points-to-the-future-of-mobile-grocery-shopping/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Retail partnerships are the key to a new NFC business model</title>
		<link>http://www.nfcworld.com/2010/03/29/33333/retail-partnerships-are-the-key-to-a-new-nfc-business-model/</link>
		<comments>http://www.nfcworld.com/2010/03/29/33333/retail-partnerships-are-the-key-to-a-new-nfc-business-model/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 22:08:40 +0000</pubDate>
		<dc:creator>Sarah Clark</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Hana Card]]></category>
		<category><![CDATA[Home Plus]]></category>
		<category><![CDATA[SK Telecom (SKT)]]></category>
		<category><![CDATA[Tesco]]></category>

		<guid isPermaLink="false">http://www.nearfieldcommunicationsworld.com/?p=3333</guid>
		<description><![CDATA[<p><strong>OPINION:</strong> Korean mobile network operator SK Telecom's new T Smart Pay service comes with more than one twist to the 'standard' NFC business model. Not only has SKT bought its way into a card issuer for the launch, but it is also signing distribution deals with leading retailers.</p><p><em>Read the rest of <a href="http://www.nfcworld.com/2010/03/29/33333/retail-partnerships-are-the-key-to-a-new-nfc-business-model/">Retail partnerships are the key to a new NFC business model</a> at <a href="http://www.nfcworld.com">NFC World</a>.</em></p>
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<li><a href='http://www.nfcworld.com/2010/03/25/33318/sk-telecom-and-hana-launch-sim-based-mobile-contactless-payments-and-promotions-service/' rel='bookmark' title='SK Telecom and Hana launch SIM-based mobile contactless payments and promotions service'>SK Telecom and Hana launch SIM-based mobile contactless payments and promotions service</a></li>
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</ol>]]></description>
		<wfw:commentRss>http://www.nfcworld.com/2010/03/29/33333/retail-partnerships-are-the-key-to-a-new-nfc-business-model/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>SK Telecom and Hana launch SIM-based mobile contactless payments and promotions service</title>
		<link>http://www.nfcworld.com/2010/03/25/33318/sk-telecom-and-hana-launch-sim-based-mobile-contactless-payments-and-promotions-service/</link>
		<comments>http://www.nfcworld.com/2010/03/25/33318/sk-telecom-and-hana-launch-sim-based-mobile-contactless-payments-and-promotions-service/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 18:48:31 +0000</pubDate>
		<dc:creator>Sarah Clark</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Payments]]></category>
		<category><![CDATA[Hana Card]]></category>
		<category><![CDATA[Home Plus]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[SK Telecom (SKT)]]></category>
		<category><![CDATA[Tesco]]></category>

		<guid isPermaLink="false">http://www.nearfieldcommunicationsworld.com/?p=3318</guid>
		<description><![CDATA[<p>Korean consumers who sign up for a Hana SK Card credit account and pick up a new '13.56MHz RF SIM' via a retail partner will then be able to store multiple credit, loyalty and membership cards and discount coupons on their mobile phone.</p><p><em>Read the rest of <a href="http://www.nfcworld.com/2010/03/25/33318/sk-telecom-and-hana-launch-sim-based-mobile-contactless-payments-and-promotions-service/">SK Telecom and Hana launch SIM-based mobile contactless payments and promotions service</a> at <a href="http://www.nfcworld.com">NFC World</a>.</em></p>
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<li><a href='http://www.nfcworld.com/2009/12/16/32479/sk-telecom-buys-stake-in-korean-card-issuer-will-launch-mobile-credit-card-services-in-2010/' rel='bookmark' title='SK Telecom buys stake in Korean card issuer, will launch mobile credit card services in 2010'>SK Telecom buys stake in Korean card issuer, will launch mobile credit card services in 2010</a></li>
<li><a href='http://www.nfcworld.com/2010/07/15/34145/kddi-softbank-mobile-and-sk-telecom-to-introduce-nfc-standard-services-in-japan-and-korea/' rel='bookmark' title='KDDI, Softbank Mobile and SK Telecom to introduce NFC standard services in Japan and Korea'>KDDI, Softbank Mobile and SK Telecom to introduce NFC standard services in Japan and Korea</a></li>
</ol>]]></description>
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