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	<title>NFC World &#187; Hotels.com</title>
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		<title>Hotels.com and New York Times back NFC advertising venture</title>
		<link>http://www.nfcworld.com/2011/04/28/37158/hotels-com-and-new-york-times-back-nfc-advertising-venture/</link>
		<comments>http://www.nfcworld.com/2011/04/28/37158/hotels-com-and-new-york-times-back-nfc-advertising-venture/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 16:39:29 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Blue Bite]]></category>
		<category><![CDATA[Hotels.com]]></category>
		<category><![CDATA[RMG Networks]]></category>
		<category><![CDATA[The New York Times]]></category>

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		<description><![CDATA[<p>San Francisco will be the testbed for Reach Media Group and Blue Bite's new mTag NFC service, which will deliver location-specific information and offers to consumers.</p><p><em>Read the rest of <a href="http://www.nfcworld.com/2011/04/28/37158/hotels-com-and-new-york-times-back-nfc-advertising-venture/">Hotels.com and New York Times back NFC advertising venture</a> at <a href="http://www.nfcworld.com">NFC World</a>.</em></p>
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