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	<title>NFC World &#187; ICA</title>
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	<description>The near field communication news source - NFC, contactless, mobile payments, RF SIM, RFID and more</description>
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		<title>Swedish retailer launches NFC loyalty programme</title>
		<link>http://www.nfcworld.com/2012/01/25/312726/swedish-retailer-launches-nfc-loyalty-programme/</link>
		<comments>http://www.nfcworld.com/2012/01/25/312726/swedish-retailer-launches-nfc-loyalty-programme/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 11:31:58 +0000</pubDate>
		<dc:creator>Sarah Clark</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Android]]></category>
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		<category><![CDATA[ICA]]></category>

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		<description><![CDATA[<p>Leading Swedish retail chain ICA says it picked NFC for the rewards programme at its ICA To Go food store in Stockholm because it will appeal to the tech savvy, health-conscious city dwellers it wants to attract.</p><p><em>Read the rest of <a href="http://www.nfcworld.com/2012/01/25/312726/swedish-retailer-launches-nfc-loyalty-programme/">Swedish retailer launches NFC loyalty programme</a> at <a href="http://www.nfcworld.com">NFC World</a>.</em></p>
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