Internet Advertising Bureau (IAB)

"There is clearly a consumer appetite to use m-commerce in store, so it will be fascinating to see consumer adoption of NFC as the technology becomes more commonplace in the UK," says the Internet Advertising Bureau's Alex Kozloff. More

News in brief from the NFC world and beyond, featuring wrist-based NFC • Polish trial declared a success • NFC Forum meeting for developers • Opening doors at a Bahamas hotel • Clinton adviser visits Swedish NFC firm • SK C&C hires five senior staff • and more... More