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    Internet Advertising Bureau (IAB)

    News stories featuring Internet Advertising Bureau (IAB):

    China’s mobile commerce lead over US revealed in IAB report

    November 11th, 2016

    China is leading the US when it comes to mobile commerce, with nearly twice as many Chinese consumers making a mobile purchase over the previous 12 months than their American counterparts, a study by the… More

    UK media agencies: NFC, HTML5 and mobile privacy are key challenges

    February 5th, 2013

    NFC is one of three emerging technologies that most excite Britain’s media agencies, along with augmented reality and 4G, a new IAB UK Agency Snap Shot study has found. The study also found, however, that NFC… More

    IAB: 74% of UK consumers now in favour of NFC

    September 16th, 2011

    “There is clearly a consumer appetite to use m-commerce in store, so it will be fascinating to see consumer adoption of NFC as the technology becomes more commonplace in the UK,” says the Internet Advertising Bureau’s Alex Kozloff. More

    NFC news in brief • 4 Oct 2010

    October 4th, 2010

    News in brief from the NFC world and beyond, featuring wrist-based NFC • Polish trial declared a success • NFC Forum meeting for developers • Opening doors at a Bahamas hotel • Clinton adviser visits Swedish NFC firm • SK C&C hires five senior staff • and more… More

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    • Find a list of all the companies and other organisations that have been featured in NFC World in our directory.