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Ipsos Mori

News stories featuring Ipsos Mori and NFC:

Survey reports on consumer attitudes to next-gen loyalty

November 29th, 2011

"There is undoubtedly consumer appetite for using new technologies when the benefits are made clear," says Ipsos Mori boss Simon Atkinson. "For consumers who are worried about embracing technology changes, and the older generation in particular, the answer is likely to lie in offering existing services in tandem with new." More

MasterCard surveys European attitudes to payment technologies

November 22nd, 2011

The 'Tech Nation' poll of consumers in eight European nations found that both mobile and contactless payments are used most widely in Russia and Turkey while only 5% of British consumers say they have made a contactless card payment. More

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