NFC World » JiWire http://www.nfcworld.com The near field communication news source - NFC, contactless, mobile payments, RF SIM, RFID and more Fri, 25 May 2012 07:43:52 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 More than half of consumers ready to swap location data for targeted content and promotions http://www.nfcworld.com/2011/08/19/39177/more-than-half-of-consumers-ready-to-swap-location-data-for-targeted-content-and-promotions/ http://www.nfcworld.com/2011/08/19/39177/more-than-half-of-consumers-ready-to-swap-location-data-for-targeted-content-and-promotions/#comments Fri, 19 Aug 2011 10:12:14 +0000 Sarah Clark http://www.nfcworld.com/?p=9177 A survey conducted for location-based mobile media company JiWire has found that 53% of Americans and 69% of Brits are now willing to share their location in exchange for receiving more relevant mobile promotions and...

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