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    Kinetic

    News stories featuring Kinetic:

    Paramount promotes Noah with NFC

    April 4th, 2014

    Paramount Pictures has used out-of-home advertising agency Kinetic and MEC to run an NFC-enabled poster campaign in Ireland for Noah, the latest Russell Crowe blockbuster. Consumers can tap their NFC phone to download the film’s… More

    JanSport runs NFC outdoor ads in New York

    May 20th, 2013

    Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite’s mTag NFC platform, San Francisco-based Teak’s signage and out-of-home media buyer Kinetic’s consultancy. Deployed on Cemusa newsstands and transit shelters,… More

    Telecom Italia begins NFC pilot in Milan

    October 23rd, 2012

    Participants in the trial can use their NFC phones on Milan’s public transport network, in around 1,000 stores and to access interactive information services. More

    JCDecaux and Kinetic report results of Reading NFC advertising pilot

    May 28th, 2012

    “The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More

    Thirteen major brands sign up for UK NFC advertising campaign

    March 6th, 2012

    Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More

    JCDecaux converts British town to NFC advertising

    February 29th, 2012

    All the bus shelters and outdoor advertising sites as well as all the posters in the town of Reading’s main shopping centre are to be NFC-enabled from 5 March, making it the first to be blanketed with NFC advertising.  More

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