Lexus
News stories featuring Lexus and NFC:
Quad produces Lexus ad
April 12th, 2012
US print giant Quad/Graphics has revealed it produced the 500,000 NFC-tagged inserts included in Wired magazine's April 2012 issue. The advertisement, for luxury car maker Lexus, was the first large-scale deployment of NFC tags in... More
Wired publishes Lexus NFC ad
March 22nd, 2012
The April edition of Wired magazine, now available on US newsstands, includes an advertisement for the 2013 Lexus GS that incorporates an NFC tag. The tag enables readers with an Android NFC phone to launch a mobile... More
Lexus to insert NFC ad in Wired
February 7th, 2012
The marketing campaign for the 2013 Lexus GS sport sedan is to include an NFC tagged insert "in select copies" of the April edition of Wired magazine. "The insert will allow NFC-enabled smartphone users to view... More
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