NFC World » Lexus http://www.nfcworld.com The near field communication news source - NFC, contactless, mobile payments, RF SIM, RFID and more Fri, 25 May 2012 07:43:52 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Quad produces Lexus ad http://www.nfcworld.com/2012/04/12/315051/quad-produces-lexus-ad/ http://www.nfcworld.com/2012/04/12/315051/quad-produces-lexus-ad/#comments Thu, 12 Apr 2012 12:50:41 +0000 Mike Clark http://www.nfcworld.com/?p=15051 US print giant Quad/Graphics has revealed it produced the 500,000 NFC-tagged inserts included in Wired magazine's April 2012 issue. The advertisement, for luxury car maker Lexus, was the first large-scale deployment of NFC tags in...

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]]> http://www.nfcworld.com/2012/04/12/315051/quad-produces-lexus-ad/feed/ 0 Wired publishes Lexus NFC ad http://www.nfcworld.com/2012/03/22/314720/wired-publishes-lexus-nfc-ad/ http://www.nfcworld.com/2012/03/22/314720/wired-publishes-lexus-nfc-ad/#comments Thu, 22 Mar 2012 11:49:33 +0000 Sarah Clark http://www.nfcworld.com/?p=14720 The April edition of Wired magazine, now available on US newsstands, includes an advertisement for the 2013 Lexus GS that incorporates an NFC tag. The tag enables readers with an Android NFC phone to launch a mobile...

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]]> http://www.nfcworld.com/2012/03/22/314720/wired-publishes-lexus-nfc-ad/feed/ 0 Lexus to insert NFC ad in Wired http://www.nfcworld.com/2012/02/07/313007/lexus-to-insert-nfc-ad-in-wired/ http://www.nfcworld.com/2012/02/07/313007/lexus-to-insert-nfc-ad-in-wired/#comments Tue, 07 Feb 2012 15:17:14 +0000 Sarah Clark http://www.nfcworld.com/?p=13007 The marketing campaign for the 2013 Lexus GS sport sedan is to include an NFC tagged insert "in select copies" of the April edition of Wired magazine. "The insert will allow NFC-enabled smartphone users to view...

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