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    MediaCom

    News stories featuring MediaCom:

    Cancer Research brings contactless donations to shop windows

    January 23rd, 2015

    Cancer Research UK is to install contactless technology in four of its shop windows, enabling passersby to make a £2 donation to the charity by simply tapping their contactless card to a POS terminal placed… More

    Westfield London shopping centre gets NFC

    September 23rd, 2013

    The Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK…. More

    Marie Claire magazine runs NFC print advertisement

    November 7th, 2012

    “As the number of NFC-equipped handsets grows, this technology becomes attractive for advertisers looking for a way to bridge the offline print world with the online digital world and boost consumer engagement,” says the magazine publisher’s Declan Boyle. “It’s immediate, measurable, dynamic and a low-cost platform with flexible distribution.” More

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