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	<title>NFC World &#187; Mercedes</title>
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	<description>The near field communication news source - NFC, contactless, mobile payments, RF SIM, RFID and more</description>
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		<title>Thirteen major brands sign up for UK NFC advertising campaign</title>
		<link>http://www.nfcworld.com/2012/03/06/314164/thirteen-major-brands-sign-up-for-uk-nfc-advertising-campaign/</link>
		<comments>http://www.nfcworld.com/2012/03/06/314164/thirteen-major-brands-sign-up-for-uk-nfc-advertising-campaign/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 11:49:09 +0000</pubDate>
		<dc:creator>Sarah Clark</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Electronic Arts (EA)]]></category>
		<category><![CDATA[H&M]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[JCDecaux]]></category>
		<category><![CDATA[Kinetic]]></category>
		<category><![CDATA[Mercedes]]></category>
		<category><![CDATA[Morrisons]]></category>
		<category><![CDATA[Unilever]]></category>
		<category><![CDATA[Universal]]></category>
		<category><![CDATA[Zappit]]></category>

		<guid isPermaLink="false">http://www.nfcworld.com/?p=14164</guid>
		<description><![CDATA[<p>Mercedes, EA Games, Universal, supermarket chain Morrison's, fashion retailer H&#038;M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK.</p><p><em>Read the rest of <a href="http://www.nfcworld.com/2012/03/06/314164/thirteen-major-brands-sign-up-for-uk-nfc-advertising-campaign/">Thirteen major brands sign up for UK NFC advertising campaign</a> at <a href="http://www.nfcworld.com">NFC World</a>.</em></p>
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<li><a href='http://www.nfcworld.com/2012/02/29/314092/jcdecaux-converts-british-town-to-nfc-advertising/' rel='bookmark' title='JCDecaux converts British town to NFC advertising'>JCDecaux converts British town to NFC advertising</a></li>
<li><a href='http://www.nfcworld.com/2011/09/16/310015/jcdecaux-australia-to-add-nfc-to-out-of-home-advertising-network/' rel='bookmark' title='JCDecaux Australia to add NFC to out-of-home advertising network'>JCDecaux Australia to add NFC to out-of-home advertising network</a></li>
<li><a href='http://www.nfcworld.com/2011/10/11/310575/clear-channel-enters-nfc-advertising-market/' rel='bookmark' title='Clear Channel enters NFC advertising market'>Clear Channel enters NFC advertising market</a></li>
</ol>]]></description>
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		<title>RIM shows Porsche 911 with NFC at Mobile World Congress</title>
		<link>http://www.nfcworld.com/2012/02/28/314037/rim-shows-porsche-911-with-nfc-at-mobile-world-congress/</link>
		<comments>http://www.nfcworld.com/2012/02/28/314037/rim-shows-porsche-911-with-nfc-at-mobile-world-congress/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 13:11:58 +0000</pubDate>
		<dc:creator>Sarah Clark</dc:creator>
				<category><![CDATA[Connectivity]]></category>
		<category><![CDATA[NFC Newswire]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Car Connectivity Consortium]]></category>
		<category><![CDATA[Daimler]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Hyundai]]></category>
		<category><![CDATA[Mercedes]]></category>
		<category><![CDATA[Porsche]]></category>
		<category><![CDATA[RIM (Research in Motion)]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Volkswagen]]></category>

		<guid isPermaLink="false">http://www.nfcworld.com/?p=14037</guid>
		<description><![CDATA[<p>A Porsche 911 that features NFC pairing functionality is on show at the BlackBerry stand at this week's Mobile World Congress in Barcelona. For the demonstration, an NFC tag has been integrated into the vehicle, allowing...</p><p><em>Read the rest of <a href="http://www.nfcworld.com/2012/02/28/314037/rim-shows-porsche-911-with-nfc-at-mobile-world-congress/">RIM shows Porsche 911 with NFC at Mobile World Congress</a> at <a href="http://www.nfcworld.com">NFC World</a>.</em></p>
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<li><a href='http://www.nfcworld.com/2010/04/14/33387/gsma-video-shows-nfc-in-action-at-the-mobile-world-congress/' rel='bookmark' title='GSMA video shows NFC in action at the Mobile World Congress'>GSMA video shows NFC in action at the Mobile World Congress</a></li>
<li><a href='http://www.nfcworld.com/2011/03/18/36499/worlds-top-auto-makers-to-work-on-putting-nfc-in-cars/' rel='bookmark' title='World&#8217;s top auto makers to work on putting NFC in cars'>World&#8217;s top auto makers to work on putting NFC in cars</a></li>
<li><a href='http://www.nfcworld.com/2012/01/05/312227/porsche-blackberry-nfc-phone-arrives-at-harrods/' rel='bookmark' title='Porsche BlackBerry NFC phone arrives at Harrods'>Porsche BlackBerry NFC phone arrives at Harrods</a></li>
</ol>]]></description>
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		<title>Mercedes to debut NFC in 2013</title>
		<link>http://www.nfcworld.com/2011/10/31/310958/mercedes-to-debut-nfc-in-2013/</link>
		<comments>http://www.nfcworld.com/2011/10/31/310958/mercedes-to-debut-nfc-in-2013/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 13:14:14 +0000</pubDate>
		<dc:creator>Paula Berger</dc:creator>
				<category><![CDATA[Nibs]]></category>
		<category><![CDATA[Car Connectivity Consortium]]></category>
		<category><![CDATA[Daimler]]></category>
		<category><![CDATA[Mercedes]]></category>

		<guid isPermaLink="false">http://www.nfcworld.com/?p=10958</guid>
		<description><![CDATA[<p>Car maker Daimler plans to add NFC to Mercedes-Benz vehicles from 2013 to simplify Bluetooth pairing, used to set up a smartphone to manage the car's built-in systems. The company is a founding member of the Car...</p><p><em>Read the rest of <a href="http://www.nfcworld.com/2011/10/31/310958/mercedes-to-debut-nfc-in-2013/">Mercedes to debut NFC in 2013</a> at <a href="http://www.nfcworld.com">NFC World</a>.</em></p>
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<li><a href='http://www.nfcworld.com/2011/11/30/311666/dutch-banks-and-carriers-to-launch-nfc-in-2013/' rel='bookmark' title='Dutch banks and carriers to launch NFC in 2013'>Dutch banks and carriers to launch NFC in 2013</a></li>
<li><a href='http://www.nfcworld.com/2012/02/28/314037/rim-shows-porsche-911-with-nfc-at-mobile-world-congress/' rel='bookmark' title='RIM shows Porsche 911 with NFC at Mobile World Congress'>RIM shows Porsche 911 with NFC at Mobile World Congress</a></li>
</ol>]]></description>
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		<title>One in five UK consumers &#8216;eagerly awaiting&#8217; the arrival of NFC</title>
		<link>http://www.nfcworld.com/2011/05/18/37463/acxiom-finds-one-in-five-uk-consumers-eagerly-awaiting-the-arrival-of-nfc/</link>
		<comments>http://www.nfcworld.com/2011/05/18/37463/acxiom-finds-one-in-five-uk-consumers-eagerly-awaiting-the-arrival-of-nfc/#comments</comments>
		<pubDate>Wed, 18 May 2011 11:34:16 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Payments]]></category>
		<category><![CDATA[The Market]]></category>
		<category><![CDATA[Acxiom]]></category>
		<category><![CDATA[Audi]]></category>
		<category><![CDATA[Land Rover]]></category>
		<category><![CDATA[Marks & Spencer]]></category>
		<category><![CDATA[Mercedes]]></category>
		<category><![CDATA[Saab]]></category>
		<category><![CDATA[Sainsbury's]]></category>
		<category><![CDATA[Tesco]]></category>
		<category><![CDATA[Waitrose]]></category>

		<guid isPermaLink="false">http://www.nearfieldcommunicationsworld.com/?p=7463</guid>
		<description><![CDATA[<p>A poll of 17,000 UK consumers has revealed high levels of readiness for NFC services among certain demographics and details of the kind of services they are most keen to use the technology for.</p><p><em>Read the rest of <a href="http://www.nfcworld.com/2011/05/18/37463/acxiom-finds-one-in-five-uk-consumers-eagerly-awaiting-the-arrival-of-nfc/">One in five UK consumers &#8216;eagerly awaiting&#8217; the arrival of NFC</a> at <a href="http://www.nfcworld.com">NFC World</a>.</em></p>
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</ol>]]></description>
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