NFC World

Microsoft promotes Halo 4 with NFC

Microsoft's Halo 4 NFC poster campaign

For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More


NFC World

Microsoft demos Windows Phone 8 mobile wallet

Microsoft Windows Phone 8

John Skovron, group program manager for Windows Phone 8, showed off the capabilities of the software giant’s new NFC-enabled wallet at the NFC World Congress last week and explained how the technology could help Microsoft gain mobile phone market share.  More









NFC World

Barnes & Noble to add NFC to Nook e-reader

Barnes & Noble's bestselling Nook Color

With an NFC-enabled Nook, you could “walk up to any of our pictures, any [of] our aisles, any of our bestseller lists, and just touch the book, and get information on that physical book on your Nook and have some frictionless purchase experience. That’s coming, and we could lead in that area,” the US bookseller’s CEO has told Fortune. More





NFC World

Google in talks with carriers to take Google Wallet global

Google Wallet

The search giant is in discussion with mobile network operators around the world, NFC World has learned, with the aim of making its NFC mobile wallet available both internationally and on a wide array of handsets. US carrier partner Sprint is set to be the first, with up to ten additional handsets due to get Google Wallet this year. More