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	<title>NFC World &#187; Miroglio Fashion</title>
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		<title>Italian fashion house launches NFC loyalty and marketing programme</title>
		<link>http://www.nfcworld.com/2009/07/28/31443/italian-fashion-house-launches-nfc-loyalty-and-marketing-programme/</link>
		<comments>http://www.nfcworld.com/2009/07/28/31443/italian-fashion-house-launches-nfc-loyalty-and-marketing-programme/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 16:03:17 +0000</pubDate>
		<dc:creator>Sarah Clark</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Miroglio Fashion]]></category>
		<category><![CDATA[Olivetti]]></category>
		<category><![CDATA[Telecom Italia]]></category>

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		<description><![CDATA[<p>Customers of Miroglio Fashion can use NFC phones to collect and redeem loyalty points at the company's five factory outlets and, later, at all eighty sales outlets across Italy.</p><p><em>Read the rest of <a href="http://www.nfcworld.com/2009/07/28/31443/italian-fashion-house-launches-nfc-loyalty-and-marketing-programme/">Italian fashion house launches NFC loyalty and marketing programme</a> at <a href="http://www.nfcworld.com">NFC World</a>.</em></p>
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</ol>]]></description>
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