NFC World » Nike http://www.nfcworld.com The near field communication news source - NFC, contactless, mobile payments, RF SIM, RFID and more Fri, 25 May 2012 12:47:36 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Survey finds consumers expect rewards for interacting with ads http://www.nfcworld.com/2012/03/26/314791/survey-finds-consumers-expect-rewards-for-interacting-with-ads/ http://www.nfcworld.com/2012/03/26/314791/survey-finds-consumers-expect-rewards-for-interacting-with-ads/#comments Mon, 26 Mar 2012 08:10:07 +0000 Sarah Clark http://www.nfcworld.com/?p=14791 A survey conducted in six European countries has found that consumers like the idea of interactive out-of-home advertising — but they expect a ‘value exchange’ in return for interacting with advertising and the most popular incentives are money or entertainment.

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]]> http://www.nfcworld.com/2012/03/26/314791/survey-finds-consumers-expect-rewards-for-interacting-with-ads/feed/ 0 Jiepang to deliver NFC check-ins and rewards to Chinese merchants http://www.nfcworld.com/2011/08/26/39375/jiepang-to-deliver-nfc-check-ins-and-rewards-to-thousands-of-chinese-merchants/ http://www.nfcworld.com/2011/08/26/39375/jiepang-to-deliver-nfc-check-ins-and-rewards-to-thousands-of-chinese-merchants/#comments Fri, 26 Aug 2011 12:03:57 +0000 Sarah Clark http://www.nfcworld.com/?p=9375 China's leading location-based social service is distributing NFC window stickers to more than 3,000 merchants in Shanghai, Guangzhou, Chengdu, Taipei and Hong Kong.

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]]> http://www.nfcworld.com/2011/08/26/39375/jiepang-to-deliver-nfc-check-ins-and-rewards-to-thousands-of-chinese-merchants/feed/ 0 Nokia and Jiepang demo NFC check-ins http://www.nfcworld.com/2011/06/17/38113/nokia-and-jiepang-demo-nfc-check-ins/ http://www.nfcworld.com/2011/06/17/38113/nokia-and-jiepang-demo-nfc-check-ins/#comments Fri, 17 Jun 2011 11:17:39 +0000 Christopher Brown http://www.nearfieldcommunicationsworld.com/?p=8113 Nokia has teamed up with China's leading location-based service Jiepang to demonstrate NFC social check-in services. Visitors to the Apps@Smartphone Asia Expo in Hong Kong this week can interact with a Jiepang poster which has...

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