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    Parks Associates

    News stories featuring Parks Associates:

    Mobile payments and IoT trends for smartwatches

    November 4th, 2016

    Internet of things, monitoring for insurance and mobile wallet expansion are three of the key emerging smartwatch app trends found in research by Parks Associates. Leading Smart Watch Apps: Insights into Wearable Use Cases also shows Apple Watch owners are more engaged with their devices than all other smartwatch owners. “The two primary smartwatch use cases are fitness tracking and notifications, but use cases such as mobile payments, smart home and security, and vehicle access are emerging,” says Chris Tweedt from Parks Associates.

    PayPal tops mobile payment apps in US, but retailers want Apple Pay

    October 18th, 2016

    Nearly one in five US smartphone owners (18%) have now used a mobile payment app, research released by Parks Associates reveals, with PayPal proving to be the most popular among all US smartphone users with… More

    Apple Pay adoption low, says report

    October 7th, 2016

    Only one in ten iPhone owners have used Apple Pay and, among those who haven’t done so, 63% said it’s because their preferred merchants don’t support it as a payment option, research from Parks Associates reveals. “Only 19% of US smartphone owners and 15% of smartwatch owners have used a mobile payment app,” the firm adds.

    One in four US smartphone owners use mobile payment apps

    July 4th, 2016

    More than 25% of US smartphone owners make use of mobile payment apps at least once a month, research from Parks Associates reveals. “More than 3m retailers combined accept Apple Pay and Android Pay, but consumers currently prefer retailer-specific apps such as the Starbucks payment app,” the firm says. “The most dominant payment app is currently PayPal, which is used by one in five smartphone owners.” Retail branded apps take second place, followed by Google Wallet/Android Pay and Apple Pay in third.

    New report compares the prospects for mobile payments technologies

    November 1st, 2011

    NFC-enabled mobile wallet solutions will become US consumers’ dominant mobile payments option for retail purchases while digital wallet applications will be most popular for mobile ecommerce payments, according to a new report from Parks Associates. More

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