News stories featuring PepsiCo:
September 29th, 2014
Mobile offers platform Shopkick, which is working with a number of high profile US retailers to roll out a network of Bluetooth Low Energy (BLE) beacons, has been acquired by SK Planet (SKP), operator of…
September 4th, 2014
A case study that details an NFC-based shopper marketing service tested by soft drinks giant Pepsi is now available to download free of charge from the NFC World+ Knowledge Centre. The study, produced by solution provider Rehrig Pacific, explains how the Pepsi Frozen Faceoff promotion worked, the challenges that were overcome and details the results of the campaign.
July 29th, 2014
Pepsi has tested a new NFC shopper marketing solution developed by logistics optimisation solutions provider Rehrig Pacific that uses NFC chips and QR codes on display trays to “increase the opportunity for consumer interaction, at the point of sale, without increased merchandising or delivery costs”. The pilot at the Pepsi Bottling branch in Burnsville, Minneapolis resulted in a 48% click-through conversion rate, 2.8% engagement rate and 1.34% response rate. A full case study is available here (PDF).
June 12th, 2014
Chinese ecommerce giant Alibaba has unveiled Mashang Tao, a new platform that lets brands and merchants create QR codes that can be used to make purchases in stores, online and from printed advertisements, as well as…
November 19th, 2012
Drinks distributor Suntory is promoting the launch of Pepsi Special in Japan via NFC tags placed on two Tokyo railway lines that offer travellers the chance to win free samples and access information about the new “fat-busting” soda drink.
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