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	<title>NFC World &#187; Simon &amp; Schuster</title>
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		<title>Atria launches first NFC-enabled book</title>
		<link>http://www.nfcworld.com/2011/10/31/311001/atria-launches-first-nfc-enabled-book/</link>
		<comments>http://www.nfcworld.com/2011/10/31/311001/atria-launches-first-nfc-enabled-book/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 20:15:10 +0000</pubDate>
		<dc:creator>Sarah Clark</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[NFC Newswire]]></category>
		<category><![CDATA[Atria Books]]></category>
		<category><![CDATA[Impact Mobile]]></category>
		<category><![CDATA[Mobile Entertainment Forum (MEF)]]></category>
		<category><![CDATA[Simon & Schuster]]></category>

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		<description><![CDATA[<p>The first 1,000 copies of a The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy, a new book by Gary Schwartz, chairman of the US chapter of the Mobile Entertainment Forum (MEF) and CEO of Impact...</p><p><em>Read the rest of <a href="http://www.nfcworld.com/2011/10/31/311001/atria-launches-first-nfc-enabled-book/">Atria launches first NFC-enabled book</a> at <a href="http://www.nfcworld.com">NFC World</a>.</em></p>
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