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    Strategy Analytics

    News stories featuring Strategy Analytics:

    More than 100m people will make an NFC mobile payment in 2016

    March 10th, 2016

    More than 100m people around the world will use an NFC handset to make a purchase this year, according to a new report from Strategy Analytics, and the value of transactions conducted via NFC handsets will grow from US$30bn in 2016 to US$240bn in 2021. More

    NFC smartphone sales up 55% year on year in 2015

    June 30th, 2015

    Global NFC-enabled smartphone sales will grow more than 55% year over year in 2015, research from Strategy Analytics has found. “The growth rate is far above overall smartphone growth rate of 16% in 2015,” it says. “Asia Pacific remains the largest market for NFC smartphones, while North America has the highest NFC smartphone penetration until 2020.”

    White paper identifies clear consumer preference for NFC

    February 23rd, 2015

    NFC Technology: How Changing Consumer Preferences Create New Opportunities For Retailers, a 26-page white paper that presents the results of a Strategy Analytics and NFC Forum study into US consumer attitudes to NFC, QR codes and Bluetooth beacons in retail, is now available to download from the NFC World+ Knowledge Centre. “In five of six use cases identified, more than twice as many consumers preferred NFC to the leading alternative,” the survey found.

    NFC gets 75% approval rating from US consumers

    February 13th, 2015

    The speed, convenience and control of NFC have made it a clear winner with the American public in a study conducted by Strategy Analytics for the NFC Forum. “Once you get the technology into the… More

    Strategy Analytics lowers NFC payments forecast

    October 29th, 2013

    Strategy Analytics has “marginally lowered” its outlook for NFC mobile payments “to reflect the slow pace at which operators are pushing NFC payments service, limited NFC payment deployments by OEMs, and the continued slow adoption… More

    One in three smartphones now comes with NFC

    August 1st, 2013

    The number of NFC phones shipped will increase 156% in 2013 to a total of 400m devices globally, according to a new report from Strategy Analytics. This means that one third of the smartphones sold… More

    NFC phones up 138% in 2013

    April 23rd, 2013

    “NFC handsets have reached a tipping point this year and global volumes will surge an impressive 138% in 2013”, according to a new forecast by Strategy Analytics. “Most new LTE phones will launch with NFC in the future,” the analysts say.

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