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News stories featuring Tapit:

Nestle runs NFC marketing campaign in 480 Woolworth stores across Australia

July 31st, 2014

Shelf banners equipped with NFC tags have been placed in Woolworths supermarkets across Australia to promote food giant Nestle’s new Oats and Strawberries breakfast cereal. The campaign went live in 480 stores this week and… More

Tapit powers Google I/O and Game of Thrones NFC promotions

July 2nd, 2014

NFC marketing platform provider Tapit has run two high-profile campaigns with Google in recent weeks. Google Music used Tapit at the internet giant’s developer conference in San Francisco last week to deliver free music to… More

New Year app gets NFC push

December 3rd, 2013

Australian telco Telstra has teamed up with Tapit to enable revellers to download a New Year’s Eve app by tapping NFC tags located at 1,100 Telstra phone boxes and on lanyards worn by 1,300 retail staff. Consumers will use the app to connect with family and friends at midnight as well as submit a text message that could end up being projected onto the Sydney Harbour Bridge.

Google Play Music gets NFC promotion on Australian public transport

November 13th, 2013

Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia. More

Call of Duty: Ghosts goes NFC

November 4th, 2013

Video game publisher Activision is using NFC advertising specialist Tapit’s platform to promote its latest blockbuster Call of Duty: Ghosts across Clear Channel’s Australian out-of-home media locations. Passers-by who tap their NFC phone to a… More

News Corp runs NFC campaign in Sydney

October 16th, 2013

News Corp newspaper The Daily Telegraph is promoting its content using NFC and QR posters placed on the rear of the seats of more than 80 buses in Western Sydney, Australia, enabling commuters to download… More

The Informed Tourist equips Sydney hotels with NFC touchpoints

October 7th, 2013

Visitor information provider The Informed Tourist has installed NFC touchpoints in more than 200 hotels, rental car locations and city information centres in Sydney, enabling visitors to access information and get directions to local attractions… More

Coca-Cola runs NFC promotion in 100 stores

August 13th, 2013

Coca-Cola is conducting an NFC marketing campaign in one hundred Australian retail stores, with the aim of engaging consumers at the point of sale and driving downloads of its loyalty app. The promotion makes use… More

Japanese online retailer to launch DIY shopping wall

August 5th, 2013

Online retailer DIY-Tool.com is to launch a physical “shopping wall” that makes use of NFC tags and QR codes, using a new platform developed by Tokyo-based Aquabit Spirals, NFC vendor Tapit and application development company… More

Nike promotes running app via NFC

August 2nd, 2013

Nike is using Tapit’s NFC platform to offer easy app downloads ahead of Sydney’s biggest running race, City 2 Surf, which takes place on 11 August. Runners are able to download the Nike+ running app for… More

Nokia promotes NFC in cinemas

July 24th, 2013

Cinemagoers in the Australian regions of Victoria and New South Wales won free gifts for interacting through NFC thanks to a promotion run by Nokia and NFC platform provider Tapit. Visitors were encouraged to tap NFC enabled Nokia handsets to NFC lanyards worn by theatre staff for a chance to win, resulting in 1,535 interactions over 96 hours and delivering 242 prizes, says Tapit.

NFC ads deliver recipes that change with the weather

July 16th, 2013

Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is. “Depending on the temperature at the location of… More

HP pushes NFC in Japan

July 15th, 2013

Hewlett Packard will use Tapit’s NFC platform at 14 seminars across Japan this summer. Attendees will be able to log in using an NFC enabled ID card and then tap their ElitePad Windows 8 tablets on interaction points to find out more about the latest HP corporate and consumer products.

CIS picks Tapit for NFC merchandising

June 25th, 2013

Point-of-purchase design and manufacturing company Creative Instore Solutions (CIS) has partnered with NFC vendor Tapit to embed NFC tags into merchandising displays for FMCG products. The global deal, signed at the Cannes Lions International Festival… More

NFC in Retailing webinar: See it now on NFC World

June 18th, 2013

NFC World’s “Tap-to-Shop: NFC in Retailing” webinar is now available to view online. 436 people registered to attend the event live — and participants gave it an overall rating of 4.2 out of five. This… More

‘Tap-to-shop: NFC in Retailing’ webinar — 24 hours to go!

June 17th, 2013

Tap-to-shop: NFC in Retailing, the next event in NFC World’s free educational webinar series, will be held from 14:00 to 15:00 BST on Tuesday 18 June. Join NFC World’s editor and speakers from Smartrac, Proxama,… More

Thinaire to join NFC in Retailing webinar

June 3rd, 2013

Tim Daly, co-founder of NFC marketing solutions specialist Thinaire, has been added to the list of speakers for NFC World’s upcoming NFC in Retailing webinar. This hour-long webcast, sponsored by Smartrac, is free to attend… More

Join NFC World for a free webinar on NFC in retailing

May 29th, 2013

The next event in NFC World’s free educational webinar series, to be held from 14:00 to 15:00 BST on Tuesday 18 June, will focus on non-payment uses of NFC in retail. More

Samsung promotes NFC with Robbie Williams taxi cab competition

May 22nd, 2013

Samsung has launched a campaign to give Robbie Williams fans the chance to meet the star by simply tapping NFC tags located in black cabs in three UK cities. For the campaign, run by VeriFone… More

Codemasters Japan to promote video game via NFC

April 24th, 2013

“We are bringing the traditional, static in-store experience to life with Codemasters,” tag platform provider Tapit’s Niklas Bakos has told NFC World. “We are creating a digital experience to allow customers to interact with the product on a different level.” More

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