Tapit

"We are bringing the traditional, static in-store experience to life with Codemasters," tag platform provider Tapit's Niklas Bakos has told NFC World. "We are creating a digital experience to allow customers to interact with the product on a different level." More

"We are still in the early days of NFC in Sweden and we are far from mass market when it comes to smartphone penetration," technology provider Tapit's Niklas Bakos told NFC World. "Yet, we are already seeing as much NFC tags as QR codes being used in our recent campaigns. Just imagine when the penetration of smartphones increases in Sweden; the potential for NFC is huge." More

Microsoft is promoting its Office 365 service via a smart poster campaign, using Tapit's NFC platform. Consumers can tap their NFC phone to the poster, or scan a QR code, to enter a competition to... More

The Sydney-based NFC specialist is to use the funds to expand internationally, adding a local presence in South Africa, Israel, India, Mexico, the US, UK, Sweden, Japan, Vietnam, UAE, Singapore and, potentially, China. More

For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More

The Australian mobile network operator has equipped sales staff in flagship stores with NFC lanyards, helping them to show customers what NFC can do, as well as adding NFC tags to advertising posters and to promotional materials available in shopping mall food courts. More

The fast growing Sydney-based start-up already counts Coca Cola, RIM, Johnson & Johnson and Unilever amongst its clients and has just implemented a major new project for Australian carrier Telstra. More

The New South Wales Government has provided backing for an interactive walking tour of 37 historic sites in The Rocks, the oldest district of Sydney. More

Australian mobile phone retailer Allphones has installed NFC-enabled promotional pillars at Sydney's Allphones Arena, one of the largest stadiums in the country. "People can simply tap their phone to access exclusive offers from Allphones," Andrew... More

452 people registered to attend NFC World's first webinar, sponsored by NFCtags.com and featuring speakers from Smartrac, Nokia and Tapit.  More

NFC World's NFC Advertising in Practice webinar takes place later today, at 14:00 GMT (that's 4pm in Paris, 3pm in London and 10am in New York). Speakers from Smartrac, Nokia and Tapit will discuss their... More

NFC World's editor, Sarah Clark, will be hosting a free webinar on "NFC Advertising in Practice" on Wednesday 18 April. Three expert speakers will be discussing the potential NFC holds for advertising and marketing everything... More

The BlackBerry maker is to showcase the potential of the NFC functionality in its latest smartphones via smart posters and tokens distributed by street crews in Australia. More

Australian NFC marketer Tapit is using the technology to promote a scratch card game for SA Lotteries. Players can enter to win A$5,000 by tapping an NFC tag or reading a QR code on smart... More

Lipton Ice Tea has begun testing NFC at Sydney University, with ads featuring tags that students tap with their NFC-enabled phones to 'like' the Lipton Ice Tea Facebook page. NFC marketing specialist Tapit supplied the... More

The out-of-home advertising giant has picked Singapore as the location for its first NFC-enabled smart poster network and plans to use it as a test bed and case study for the rest of Clear Channel International. More

NFC marketing specialist Tapit is to supply Australian recycling company Envirobank with NFC tags for use on its public-facing waste recycling stations. "Not only does NFC decrease the need for brochures and paper coupons but... More

The global out-of-home advertising leader has signed a two year agreement which will see Tapit equip 240 advertising panels with NFC tags to create Australiaʼs first NFC-enabled outdoor advertising network. More

NFC specialists Blue Bite, Proxama and Tapit have formed an alliance that will see them working together to deliver global NFC-based marketing solutions. More