Samsung has launched a campaign to give Robbie Williams fans the chance to meet the star by simply tapping NFC tags located in black cabs in three UK cities... More
Samsung promotes NFC with Robbie Williams taxi cab competition
Tapit
Codemasters Japan to promote video game via NFC
“We are bringing the traditional, static in-store experience to life with Codemasters,” tag platform provider Tapit’s Niklas Bakos has told NFC World. “We are creating a digital experience to allow customers to interact with the product on a different level.” More
Three runs NFC ad campaign on Stockholm subway
“We are still in the early days of NFC in Sweden and we are far from mass market when it comes to smartphone penetration,” technology provider Tapit’s Niklas Bakos told NFC World. “Yet, we are already seeing as much NFC tags as QR codes being used in our recent campaigns. Just imagine when the penetration of smartphones increases in Sweden; the potential for NFC is huge.” More
Microsoft promotes Office 365 with NFC
Microsoft is promoting its Office 365 service via a smart poster campaign, using Tapit’s NFC platform... More
Tapit raises US$2.4m Series A to grow NFC platform
The Sydney-based NFC specialist is to use the funds to expand internationally, adding a local presence in South Africa, Israel, India, Mexico, the US, UK, Sweden, Japan, Vietnam, UAE, Singapore and, potentially, China. More
Microsoft promotes Halo 4 with NFC
For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More
Telstra promotes NFC in Sydney and Melbourne
The Australian mobile network operator has equipped sales staff in flagship stores with NFC lanyards, helping them to show customers what NFC can do, as well as adding NFC tags to advertising posters and to promotional materials available in shopping mall food courts. More
NFC specialist Tapit to raise US$8m for international expansion
The fast growing Sydney-based start-up already counts Coca Cola, RIM, Johnson & Johnson and Unilever amongst its clients and has just implemented a major new project for Australian carrier Telstra. More
Sydney picks NFC and QR codes to guide visitors around The Rocks
The New South Wales Government has provided backing for an interactive walking tour of 37 historic sites in The Rocks, the oldest district of Sydney. More
Allphones Arena delivers NFC offers to fans
Australian mobile phone retailer Allphones has installed NFC-enabled promotional pillars at Sydney’s Allphones Arena, one of the largest stadiums in the country... More
NFC Advertising in Practice webinar: See it now on NFC World
452 people registered to attend NFC World’s first webinar, sponsored by NFCtags.com and featuring speakers from Smartrac, Nokia and Tapit. More
NFC advertising webinar today
NFC World’s NFC Advertising in Practice webinar takes place later today, at 14:00 GMT (that’s 4pm in Paris, 3pm in London and 10am in New York)... More
Join NFC World for a free webinar on NFC advertising
NFC World’s editor, Sarah Clark, will be hosting a free webinar on “NFC Advertising in Practice” on Wednesday 18 April... More
RIM begins NFC marketing campaign
The BlackBerry maker is to showcase the potential of the NFC functionality in its latest smartphones via smart posters and tokens distributed by street crews in Australia. More
Oz lottery players tap phones
Australian NFC marketer Tapit is using the technology to promote a scratch card game for SA Lotteries... More
Lipton taps in to NFC ads
Lipton Ice Tea has begun testing NFC at Sydney University, with ads featuring tags that students tap with their NFC-enabled phones to ‘like’ the Lipton Ice Tea Facebook page... More
Clear Channel enters NFC advertising market
The out-of-home advertising giant has picked Singapore as the location for its first NFC-enabled smart poster network and plans to use it as a test bed and case study for the rest of Clear Channel International. More
Tapit goes green
NFC marketing specialist Tapit is to supply Australian recycling company Envirobank with NFC tags for use on its public-facing waste recycling stations... More
JCDecaux Australia to add NFC to out-of-home advertising network
The global out-of-home advertising leader has signed a two year agreement which will see Tapit equip 240 advertising panels with NFC tags to create Australiaʼs first NFC-enabled outdoor advertising network. More
NFC marketers form global alliance
NFC specialists Blue Bite, Proxama and Tapit have formed an alliance that will see them working together to deliver global NFC-based marketing solutions. More