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The Logic Group

News stories featuring The Logic Group and NFC:

Logic Group to provide NFC shopping solutions to European retailers

February 29th, 2012

Customer interaction solutions specialist The Logic Group has signed a deal with Vivotech to introduce integrated NFC solutions to retailers in Europe. The Logic Group provides retailers with managed services for multichannel payments, couponing, loyalty... More

Survey reports on consumer attitudes to next-gen loyalty

November 29th, 2011

"There is undoubtedly consumer appetite for using new technologies when the benefits are made clear," says Ipsos Mori boss Simon Atkinson. "For consumers who are worried about embracing technology changes, and the older generation in particular, the answer is likely to lie in offering existing services in tandem with new." More

Survey of British shoppers reveals confusion over contactless payment

April 1st, 2011

Despite a widespread rollout of contactless cards and POS terminals in the UK, a survey has found that British consumers are confused about what a contactless card is and that cash is still king for... More

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