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	<title>NFC World &#187; The University of Sydney</title>
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		<title>Lipton taps in to NFC ads</title>
		<link>http://www.nfcworld.com/2011/10/26/310920/lipton-taps-in-to-nfc-ads/</link>
		<comments>http://www.nfcworld.com/2011/10/26/310920/lipton-taps-in-to-nfc-ads/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 17:41:45 +0000</pubDate>
		<dc:creator>Paula Berger</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[NFC Newswire]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Tapit]]></category>
		<category><![CDATA[The University of Sydney]]></category>
		<category><![CDATA[Unilever]]></category>

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		<description><![CDATA[<p>Lipton Ice Tea has begun testing NFC at Sydney University, with ads featuring tags that students tap with their NFC-enabled phones to 'like' the Lipton Ice Tea Facebook page. NFC marketing specialist Tapit supplied the...</p><p><em>Read the rest of <a href="http://www.nfcworld.com/2011/10/26/310920/lipton-taps-in-to-nfc-ads/">Lipton taps in to NFC ads</a> at <a href="http://www.nfcworld.com">NFC World</a>.</em></p>
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		<title>NFC Brand Table lets food court customers order from their seats</title>
		<link>http://www.nfcworld.com/2011/10/24/310848/nfc-brand-table-lets-food-court-customers-order-from-their-seats/</link>
		<comments>http://www.nfcworld.com/2011/10/24/310848/nfc-brand-table-lets-food-court-customers-order-from-their-seats/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 20:44:02 +0000</pubDate>
		<dc:creator>Mike Clark</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Payments]]></category>
		<category><![CDATA[Amnesia Razorfish]]></category>
		<category><![CDATA[Mojo]]></category>
		<category><![CDATA[S_Digital]]></category>
		<category><![CDATA[The University of Sydney]]></category>

		<guid isPermaLink="false">http://www.nfcworld.com/?p=10848</guid>
		<description><![CDATA[<p>"I set out to seek a method of portraying NFC in a fun, childish manner so it would be easily understood by everyone," developer Stephen Davis has told NFC World.</p><p><em>Read the rest of <a href="http://www.nfcworld.com/2011/10/24/310848/nfc-brand-table-lets-food-court-customers-order-from-their-seats/">NFC Brand Table lets food court customers order from their seats</a> at <a href="http://www.nfcworld.com">NFC World</a>.</em></p>
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</ol>]]></description>
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