News stories featuring Twitter:
October 1st, 2015
Twitter is to integrate its Buy Now button technology with ecommerce platforms Bigcommerce, Demandware and Shopify to enable merchants including Best Buy, Adidas and PacSun to sell products via the platform. “With Buy Now, businesses can drive more conversions and remove much of the friction in the mobile purchasing process,” Twitter writes in a blog post.
September 15th, 2015
Mobile and online payment provider Stripe has launched Relay, an API that will allow developers to enable instant purchases in third-party mobile apps. “People can buy products directly within your app, rather than getting pushed to third-party websites,” Stripe says. “One of our launch partners, Twitter, is using Relay to enable anyone to start selling within tweets.”
August 6th, 2015
Twitter is reportedly integrating with e-commerce platform Shopify to offer its Buy buttons to a wider range of businesses. “Shopify has around 100,000 merchants in the US,” Re/code reports. “With a Twitter deal, those businesses would be able to sell their wares within tweets.” Pinterest and Facebook have already integrated with Shopify, while Twitter unveiled buy buttons on its site in September 2014.
April 24th, 2015
Twitter has invested an undisclosed sum in Boston-based proximity marketing specialist Swirl, hinting the social media platform could be looking at using Bluetooth Low Energy (BLE) beacons to push messages. The social media giant has invested alongside Hearst Ventures, Softbank Capital and others in an $18m series-C round, taking the total raised by Swirl so far to $32m.
February 27th, 2015
Barclays will be the first British bank to allow people to send payments using just the recipient’s Twitter username. The free service will launch on March 10 for users of the social network and the bank’s Pingit mobile payment app. “Adding the ability to pay people or a small business using just a Twitter handle brings together a social and digital experience to create a new step forward for mobile payments in the UK,” said Darren Foulds, director of Barclays Mobile Banking and Pingit.
November 18th, 2014
The Post Office has launched Tweet to Donate, a service developed with IMImobile that allows Twitter users to tweet cash donations to the UK’s Children in Need charity. “Users who would like to make a donation simply follow the Post Office on Twitter and tweet the hashtag #MakeMeAHero,” IMImobile explains. “Users then receive a direct message with a link to a landing page through which they can donate £1, £3 or £5. The donation will be debited from the user’s phone bill or the pay-as-you-go balance.”
October 20th, 2014
October 15th, 2014
Groupe BPCE, the second largest banking group in France, has launched a service that will let users of its S-Money mobile app send money transfers via Twitter.
September 26th, 2014
Amazon customers can now add items to their wish list directly from Twitter. “Customers who discover a Tweet from their favorite artist, expert, brand, or friend with an Amazon.com product link can simply add ‘#AmazonWishList’ to the reply on Twitter and the product is added to their Amazon Wish List”, the ecommerce giant explains.
September 8th, 2014
“Today we are beginning to test a new way for you to discover and buy products on Twitter,” group product manager Tarun Jain has announced in a blog post. “For a small percentage of US users (that will grow over time), some Tweets from our test partners will feature a ‘Buy’ button, letting you buy directly from the Tweet.”
August 26th, 2014
Twitter is to launch a new service in collaboration with Stripe later this year that will let users make purchases from inside a tweet, Re/code reports. By clicking a ‘Buy’ button, “shoppers are expected to be able to enter payment and possibly shipping information without leaving Twitter’s service”.
July 18th, 2014
Twitter has acquired card-linked offers platform Cardspring for an undisclosed sum. “As we work on the future of commerce on Twitter, we are confident the CardSpring team and the technology they have built are a great fit with our philosophy regarding the best ways to bring in-the-moment commerce experiences to our users,” Twitter says.
July 1st, 2014
A ‘buy now’ button has been seen on Twitter, leading to speculation the social media giant is trialling a new ‘in-tweet’ ecommerce service, Re/code says. Reports suggest pressing the button, spotted fleetingly in the mobile app this week and embedded in tweets from shopping app Fancy, led to a checkout page.
May 19th, 2014
Sports venue display provider Access Sports Media is to use Blue Bite’s mTag platform to add NFC, QR, SMS and geofencing capabilities to its more than 20,000 displays in 200 US sports venues. Access’ network…
April 4th, 2014
Singapore-based Mobispot Social Systems has introduced a platform that enables “modern city residents” to access a variety of services — including payments, transportation, ticketing, access control, discounts, membership and information sharing — via NFC wristbands….
November 20th, 2013
Marvel Studios’ latest blockbuster has been promoted in France via NFC posters placed below the surface of glass-topped dining tables in participating cafes and restaurants.
November 13th, 2013
Oil and gas company Statoil is running an NFC and QR campaign on JCDecaux OOH media spots throughout London’s Heathrow airport. When users tap or scan one of JCDecaux’s 98 Powerpole charging stations they are taken to a landing page that wishes them a nice flight, delivers promotional content and invites them to follow Statoil on Twitter or LinkedIn.
October 15th, 2013
Aspiring US politician Rico Reyes is using NFC solutions provider Camintel’s Touch2Vote platform to send out NFC and QR code-enabled flyers in a bid to attract the support of younger voters in Austin, Texas. The…
June 20th, 2013
Social media junkies with Windows Phone 8 handsets can download a new app from a US-based startup that allows them to record each time they bump into a friend via NFC. BumpedN2 users tap their phones together the first time they meet and can then simply touch an image of their friend on following visits. The app, developed by Fidare, keeps a record of all meetings and can post these as updates to Facebook and Twitter.
June 19th, 2013
Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see…
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