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Visitors to four Florida theme parks operated by entertainment giant Universal could soon be able to gain access to individual rides, events and different areas of each park using their face rather than showing their ticket... More
No need to schlep wallet, keys at Universal’s new water park — The Associated Press — “Universal is debuting a new wristband that can pay for food, open lockers, trigger special effects, set spending limits on the kids and, most importantly, eliminate waiting in lines by sending alerts when it’s your turn for a ride… Unlike Disney’s wristbands, Universal’s Tapu Tapu wristbands have screens on which visitors can get text alerts or see images, and they also vibrate.”
The Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK... More
Mobile network operator Orange has teamed up with outdoor advertising company Insert to enable fans to download information about the new album by French artist Zazie as well as purchase it from their mobile phones. More
“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More
Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More