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    Urban Airship

    News stories featuring Urban Airship:

    US and UK consumers warm to mobile payments, loyalty and coupons

    July 28th, 2016

    The majority of US and UK consumers (54%) have now used a mobile wallet, research from Urban Airship reveals, with 30% of respondents using them in the past week. More

    Broadway theatres deploy BLE beacons

    January 25th, 2016

    Theatregoers on New York’s Broadway can now get information about the show they are seeing and receive offers from local restaurants, bars and other venues via Bluetooth Low Energy (BLE) beacons and the Playbill Passport app. The app has been developed by technology company Broadway Voice and Playbill magazine while the beacons have been supplied by Gimbal and are used in conjunction with Urban Airship’s mobile marketing platform.

    Tesco puts beacons in 270 London stores

    June 15th, 2015

    UK supermarket giant Tesco has launched its “biggest trial” of Bluetooth beacon technology to date in partnership with consumer goods company Unilever. BLE beacons have been installed in 270 stores across London for the pilot… More

    SXSW to deploy 1,000 beacons

    March 9th, 2015

    The organizers of the annual SXSW music and film festival are working with Gimbal, RightRound and Urban Airship to place 1,000 Bluetooth Low Energy (BLE) beacons around the event’s venues. The beacons support Around Me, a new social networking addition to the SXSW Go app that lets attendees who check into zones at official venues discover what’s happening nearby and connect with other people that have also checked into the location.

    US Tennis Association serves up Bluetooth beacons at Flushing Meadows

    October 6th, 2014

    The US Tennis Association (USTA) has used a network of Bluetooth beacons placed around the US Open’s Flushing Meadows venue to tailor its mobile app to event attendees, learn how ticket holders moved around the… More

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