News stories featuring Woolworths Australia:
July 31st, 2014
Shelf banners equipped with NFC tags have been placed in Woolworths supermarkets across Australia to promote food giant Nestle’s new Oats and Strawberries breakfast cereal. The campaign went live in 480 stores this week and…
May 20th, 2013
NFC marketing specialist TapNShow’s NFC stickers have been hailed a success by exhibitors at the Sydney Royal Easter Show, a two-week celebration of Australian culture that attracts some 900,000 visitors annually. Woolworths, Voodooo Rocky Road,…
December 9th, 2011
Australian supermarket giant Woolworths is set to roll out 30,000 contactless payment terminals across more than 3,000 stores in 2012. The move follows a trial where the company saw a 50 to 75% decrease in transaction times compared with non-contactless transactions. Customers will be able to make purchases of up to A$100 without a PIN or signature. Earlier this week, rival Coles Supermarkets said it would also switch to contactless in 2012.
May 30th, 2011
News in brief from the NFC world and beyond: Identive, NXP sign VAR deal • Huawei planning NFC phones? • Vodacom looks to NFC • NFC domain names on Ebay • US banks debut P2P payments • Samsung smashes Galaxy sales record • US theme park to offer next-gen shopping experience • Rhodes framework adds NFC support • and more…
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