News about AdTag.
November 20th, 2013
Mappy Local Business, a new division of French online mapping service Mappy, is to distribute NFC and QR window stickers that provide quick access to its online local information platform. An initial 1,000 stickers will be displayed in participating Paris stores and plans call for a total of 200,000 to be distributed nationwide in all. Mappy is using Connecthings’ AdTag platform to manage the service.
September 12th, 2013
UK public transportation operator Stagecoach has begun adding NFC tags to bus stops in the city of Cambridge, to provide travellers with up to date information on bus arrival times. Tapping a tag located at…
July 29th, 2013
The World Swimming Championships, currently taking place in Barcelona, is using Connecthings’ AdTag platform to promote the event and make information available to spectators. More than 600 NFC tags have been placed across the Spanish city, allowing visitors to obtain the latest results, the competition schedule and download the accompanying app.
February 20th, 2013
The GSM Association and the city of Barcelona have chosen France-based NFC specialist Connecthings to implement a series of NFC “smart access points” around Barcelona during the 2013 Mobile World Congress. The NFC access points…
February 14th, 2012
Only 1% of interactions with the French NFC specialist’s AdTag platform are conducted via an NFC phone, but NFC users account for 8% of all interactions, the company has found.