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Gimbal aims to turn any Bluetooth Low Energy device into a beacon

June 16th, 2015

Mobile location and proximity services provider Gimbal has begun licensing its Bluetooth Low Energy (BLE) beacon firmware to enable almost any device with BLE to act as a beacon — including ATMs, jukeboxes, access points,… More

Danske Bank to integrate PowaTag platform with mobile payments app

May 26th, 2015

Denmark’s Danske Bank is to build support for mobile commerce platform PowaTag into its MobilePay app, allowing two million Danes to order and pay for goods with their smartphones via ‘virtual boutiques’ generated by PowaTag… More

Exterion to roll out beacons across public transport in the UK

May 20th, 2015

Out-of-home media owner Exterion Media UK is to roll out Bluetooth Low Energy (BLE) beacons across public transport services in “major cities” in the UK to deliver marketing messages to passengers’ smartphones. The move follows… More

Beacons land at UK airports to send out offers and rewards

May 19th, 2015

Eight UK airports are to roll out a network of 200 Bluetooth Low Energy beacons that will deliver notifications such as offers and rewards to passengers while they wait for their flights. The service is… More

O2 buys out Weve partners and drops mobile payment plans

May 5th, 2015

O2, one of the three UK mobile network operators that formed the mobile commerce joint venture Weve three years ago, has bought out partners EE and Vodafone to operate the brand as a wholly-owned subsidiary — and… More

Twitter invests in beacon marketer Swirl

April 24th, 2015

Twitter has invested an undisclosed sum in Boston-based proximity marketing specialist Swirl, hinting the social media platform could be looking at using Bluetooth Low Energy (BLE) beacons to push messages. The social media giant has invested alongside Hearst Ventures, Softbank Capital and others in an $18m series-C round, taking the total raised by Swirl so far to $32m.

82% of UK marketers unaware of NFC OOH advertising

March 30th, 2015

Only 18% of marketers are aware that out-of-home (OOH) advertising campaigns can make use of NFC and QR codes, survey data from Clear Channel UK reveals, despite them citing ‘innovation’ as one of their top buying considerations when under pressure to find new ways to reach mass audiences. More

Jameson serves up 25,000 NFC stubby holders

March 26th, 2015

Jameson Irish Whiskey is distributing 25,000 NFC bottle holders that allow drinkers to enjoy online content and competitions, to promote its links with an Australian comedy festival. More

Seqr promotes mobile payments with cashback offers to users

March 10th, 2015

Sweden-based mobile payments provider Seamless is offering users of its Seqr mobile payments service up to 3% cashback on their purchases, “valid on all purchases and effective on top of any other loyalty program or discount.” The offer is designed to persuade more consumers to adopt mobile payments, CEO Peter Fredell has told NFC World, and is financed via a mixture of revenue streams. More

Google renews wallet discussions with carriers

February 23rd, 2015

Google is in a new round of discussions with mobile network operators to get its Google Wallet payments service widely distributed on mobile devices, the Wall Street Journal reports, with incentives on offer believed to include paying carriers to feature Google Wallet prominently on their Android phones and, potentially, a share of advertising revenues. Google first discussed collaborating on Google Wallet with carriers around the world in 2012. Its renewed interest is believed to be driven by a need to compete with both Apple Pay and a widely anticipated Samsung Pay service.

Bluetooth beacons to generate new revenue stream for mobile banking apps

February 17th, 2015

2,500 US banks and credit unions will soon be able to add an “additional potential revenue source” by sending out branded, local offers to users of their mobile banking apps. The move follows a deal… More

Glasgow to get NFC bus shelters

January 14th, 2015

Glasgow City Council-owned bus shelters around the Scottish city will be fitted with NFC tags and QR codes to allow people to engage with advertisers by accessing interactive content such as vouchers, games and videos using their smartphones. The platform will be rolled out by out-of-home media owner Clear Channel.

Apple Pay set to go live in Canada?

January 12th, 2015

Apple Pay could be available in Canada within the next two months and the company is already in talks with partners to launch the mobile payment service in the country,  9to5mac reports. “Apple and Canadian launch partners are in the process of planning advertising and other promotional material for March, which indicates that the launch could come as soon as then.”

Softcard lays off 60 staff in bid to cut costs

January 12th, 2015

US carrier-owned mobile payments venture Softcard has laid off 60 employees out of an employee base of “hundreds” as part of an effort to “reduce costs and strengthen its business”. “This includes simplifying the company’s organisational… More

BMW uses NFC for print advertising

January 5th, 2015

Car maker BMW has embedded NFC tags in a four-page advertisement for its i3 and i8 models in German magazine Spiegel Wissen. “Tapping a smartphone once on the advert instantly downloads the BMW i-app,” platform provider Tamoco explains. “Customers interacting with the print ad are directed to the most relevant content based on which operating system they use or how often they have tapped the ad previously.”

Ubudu turns beacons into two-way communications devices

December 15th, 2014

Mobile proximity solutions provider Ubudu has unveiled uBeacon Mesh, a platform that enables Bluetooth beacon installations to be used to create two-way mobile communications with consumers. The technology could be used to let shoppers respond… More

Indian shopping malls to pilot iBeacon

December 2nd, 2014

Mobile marketing and advertising platform BeaconStream is to pilot iBeacon technology in malls in Bengaluru and Chennai, India, within the next three weeks, The Hindu reports. “If a customer visits a mall, the beacon will alert about the proximity and the particular brand can send offers or run a immediate marketing campaign to convert that footfall into sales,” says CTO Gautam Mandewalker.

inMarket hits 18% of US mobile shoppers

November 18th, 2014

Mobile in-store marketing solution provider inMarket’s iBeacon platform now reaches 31.5m monthly active consumers, the equivalent of 18% of all US mobile users, according to research conducted by Comscore. “Our beacon program works because we reach shoppers in stores via the shopping apps they already use and love,” says CEO Todd Dipaola. “Ultimately, success in beacons comes down to scale, context, and user experience.”

Softcard picks Muppet mascot for online advertising campaign

November 14th, 2014

US carrier mobile payments venture Softcard has unveiled Tappy, a mascot designed by the company behind The Muppets that will be used initially in an online advertising blitz reported to be valued at US$1.5m. More

Samsung launches Proximity mobile marketing platform

November 13th, 2014

Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded… More

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