Friday 31 October 2014 | RSS

 
Feedback
 

Advertising

News about Advertising.

Ralph Lauren promotes new line with NFC and QR codes in Harrods windows

October 31st, 2014

Ralph Lauren has taken over a 15-window display at luxury retail store Harrods in London to promote the launch of its new Polo Ralph Lauren collection using NFC and QR code stickers provided by proximity… More

Swirl serves ads to shoppers inside stores

October 27th, 2014

Proximity marketing specialist Swirl has unveiled an in-store programmatic ad exchange that enables retailers and brands to reach consumers with relevant content and offers on their smartphones while they shop at participating locations. The service… More

Bookatable tests iBeacon at 119 restaurants

October 24th, 2014

Europe’s largest online restaurant booking website is testing Apple’s iBeacon location technology to send offers and menus to potential diners toting iPhones as they pass by a participating location. Bookatable has worked with American Express to install BLE beacons in 119 restaurants participating in the London Restaurant Festival, including Ping Pong, Spaghetti House, Villandry, Oxo Tower, Thai Square and STK London.

Revolution Money founder raises funds for location-based marketing venture

October 22nd, 2014

Jason Hogg, founder and former CEO of Revolution Money and a co-inventor of the technology behind American Express’ Serve and Bluebird services, has raised US$6.2m for Hangit, a location-based messaging platform that, he told NFC… More

Facebook picks Stripe for buy button

September 26th, 2014

Stripe “is the sole Facebook payments partner” for its ‘buy’ button trial, Re/code reports. The service lets users purchase products from Facebook ads and page posts without leaving the social network.

Visa licenses transactional ad platform

September 1st, 2014

Visa has acquired a strategic licence for the technology platform developed by transactional advertising pioneer TrialPay. The company’s technology involves “placing relevant offers around transactions, and using transactional data to show relevant offers”. The move follows an investment by Visa in the company three years ago.

Facebook closes gifts business

August 1st, 2014

Facebook is to close down its gifts service on August 12, Techcrunch reports. “Most of the team has already been reassigned to other commerce initiatives. Those include the Buy button for making ecommerce purchases within Facebook, Auto-Fill for auto-populating your billing info in other shopping apps, and Custom Audiences that let brick-and-mortar merchants retarget Facebook ads to existing customers.”

Hillshire sells more sausages with BLE beacons

July 28th, 2014

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those… More

Clear Channel launches NFC advertising in the US and Canada

July 18th, 2014

Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets. Bluetooth beacons may also be added to the service “when client demand and consumer benefit arise”, the… More

Brits turn to mobile for purchase decision making

July 11th, 2014

Nearly half of all UK consumers with a tablet or smartphone (46%) now use mobile devices as their primary tool for telecoms purchase decision making, 39% for insurance and 33% for retail, according to new… More

InMarket reports positive consumer response to Bluetooth beacons

June 19th, 2014

Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a… More

iBeacons go to Cannes

June 13th, 2014

Advertising industry executives attending the annual Cannes Lions festival in France next week will be able to use an iBeacon-powered “Around Me” feature within the event’s official iPhone app to detect nearby attendees and connect with them. The app includes “tight LinkedIn integration” to enable visitors to “see who is around them, read their profile and immediately reach out to them through the app”, supplier Eventbase says.

French retailer uses PowaTag to create 10,000 virtual shops, major UK chains to follow

June 2nd, 2014

French fashion retailer Comptoir des Cotonniers is using a platform developed by Powa Technologies to turn posters, billboards, magazines, cafe table tops, postcards, flyers and clothing into ‘virtual boutiques’ that let consumers order and pay for… More

Morgan Stanley predicts Apple will include NFC in iPhone 6 — and NXP will supply the controller chips

May 21st, 2014

“We see growing evidence Apple will adopt NFC as a core part of its mobile payments strategy,” a new report from investment firm Morgan Stanley says — and evidence suggests that NXP has already won… More

US sports venues to get interactive displays

May 19th, 2014

Sports venue display provider Access Sports Media is to use Blue Bite’s mTag platform to add NFC, QR, SMS and geofencing capabilities to its more than 20,000 displays in 200 US sports venues. Access’ network… More

DNP to add invisible smart ink to printed media

May 9th, 2014

Japan-based Dai Nippon Printing has signed a partnership deal with US startup T+ink, developer of an invisible conductive ink technology that can be used to let consumers interact with books, magazines, advertising, tickets, product packaging… More

Yapital expands mobile payments to advertising media

May 8th, 2014

Retailer-owned mobile payments provider Yapital is to add “one click” purchases from printed advertising media to its app, enabling shoppers to order and pay for promoted products by scanning QR codes in merchants’ billboard and… More

The Hunger Games catches fire with NFC

April 9th, 2014

The DVD release of the latest instalment of The Hunger Games movie franchise is being promoted in shopping centres in Australia via digital media panels that “catch fire” when a shopper uses their mobile phone… More

Paramount promotes Noah with NFC

April 4th, 2014

Paramount Pictures has used out-of-home advertising agency Kinetic and MEC to run an NFC-enabled poster campaign in Ireland for Noah, the latest Russell Crowe blockbuster. Consumers can tap their NFC phone to download the film’s… More

eBay runs NFC ads on tables in coffee shops

April 4th, 2014

eBay has rolled out an NFC advertising campaign in 60 premium coffee shops across the UK to promote the online shopping site’s home and garden, DIY and technology sections. The campaign is being delivered using a… More

Page 1 of 812345...Last »