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    BLE beacon market to double in 2016

    May 12th, 2016

    The Bluetooth Low Energy (BLE) beacon market will more than double in 2016, remaining on track to break 400m shipments by 2021, ABI Research forecasts. “Beacons are also going to have an effect on mobile advertising,” the firm says. “The dedicated beacon advertising market will grow strongly, but collaboration and aggregation of networks will also be a developing trend in 2016.”

    Proxama and Mapway launch BLE beacon service on London buses

    May 4th, 2016

    PARTNER NEWS: Commuters on some 500 Transport for London (TfL) buses can now receive real-time travel updates and relevant location-based advertising using transport app developer Mapway’s Bus Times London app.  More

    Australian shoppers get contactless donations

    March 30th, 2016

    Consumers in major shopping centres across Australia can now donate to veteran support group Walking Wounded by tapping a contactless card against advertising screens that have been activated for payment by out of home media provider oOh!media. More

    Visa Europe launches ‘Cashfree and Proud’ campaign

    March 21st, 2016

    Visa Europe has enlisted the help of UK actors Brian Blessed and Joanna Lumley to promote contactless payments through a ‘Cashfree and Proud’ campaign that will run from March to May. “The campaign is focused on encouraging consumers who are light contactless users, or those who are yet to use contactless in their daily lives, reassuring them of the ease and simplicity of use,” Visa says. “The campaign includes ads across radio, digital, social and outdoor, at high impact sites.”

    Retail giant Otto to shutter Yapital mobile payments business

    November 27th, 2015

    German retail giant Otto Group is to close down its Yapital mobile payments service due to the “highly competitive but slow-developing digital payment business”. Yapital is to remain active as an e-money institution in the business-to-business (B2B) market,… More

    Deutsche Telekom adds loyalty to MyWallet

    November 6th, 2015

    Deutsche Telekom has launched the second version of its MyWallet NFC mobile payment solution, adding advertising and loyalty powered by Mozido. “Mozido’s SaaS platform enables MyWallet 2.0 customers to participate in customer engagement campaigns, redeem offers and manage virtual digital loyalty cards directly from their smartphones,” Mozido says. The carrier first launched MyWallet in May 2014.

    ‘Contactless’ shortlisted for UK word of the year

    November 5th, 2015

    ‘Contactless’ has made the shortlist for the 2015 Collins Word of the Year but missed out on the top spot to the word ‘Binge-watch’. “Thanks to a million adverts from TFL telling us we no longer have to top-up and Apple’s iPhone 6 and smartwatch, it’s been the number one word on billboards, bus stops and most importantly, at the Pret-a-Manger till point,” Collins Dictionary explains.

    UK black cabs to get Bluetooth beacons

    September 7th, 2015

    Commuters in taxi cabs across the UK cities of London, Edinburgh, Glasgow, Manchester and Birmingham will soon receive context-relevant messages as they travel. A total of 4,000 Bluetooth Low Energy (BLE) beacons are being installed in taxis by mobile proximity marketing provider Proxama and taxi advertising provider Ubiquitous. Proxama also partnered out-of-home media owner Exterion to roll out beacons across public transport services.

    PREIT installs BLE beacons in US malls

    August 26th, 2015

    Retail shopping mall owner Pennsylvania Real Estate Investment Trust (PREIT) is to roll out Bluetooth Low Energy (BLE) beacons in its shopping centres in 12 US states, allowing retailers and brands to trigger offers and information in shoppers’ smartphones. The company has partnered with beacon advertising network Mobiquity Networks, which is now working in more than 320 malls hosting 7,500 retailers.

    Elle launches BLE beacon offers across the US

    August 25th, 2015

    Women’s fashion magazine Elle has launched a promotion across the US that makes use of Bluetooth Low Energy (BLE) beacons and geofence technology to trigger exclusive content and offers in a shopper’s smartphone when they are… More

    InMobi unveils Miip payment platform

    August 10th, 2015

    Indian advertising platform InMobi has unveiled Miip, a platform that can be integrated into mobile apps to allow users to make payments through buy buttons on product ads. The company has partnered with “several partners” to pilot the platform, including Amazon and India’s largest mobile wallet provider Paytm. “Miip will be available for all customers over the next few months,” InMobi says.

    Apple to show ads based on prepaid balance?

    July 21st, 2015

    Apple could begin sending targeted advertising to users based on the amount of prepaid funds they have available, according to a newly published patent application. “Goods and services are marketed to particular target groups of users sharing a common profile which may be selected to increase the likelihood of the users responding to the advertisements,” the patent says. “The common profile of users may be based on the amount of prepaid credit available to each user.”

    Gimbal aims to turn any Bluetooth Low Energy device into a beacon

    June 16th, 2015

    Mobile location and proximity services provider Gimbal has begun licensing its Bluetooth Low Energy (BLE) beacon firmware to enable almost any device with BLE to act as a beacon — including ATMs, jukeboxes, access points,… More

    Danske Bank to integrate PowaTag platform with mobile payments app

    May 26th, 2015

    Denmark’s Danske Bank is to build support for mobile commerce platform PowaTag into its MobilePay app, allowing two million Danes to order and pay for goods with their smartphones via ‘virtual boutiques’ generated by PowaTag… More

    Exterion to roll out beacons across public transport in the UK

    May 20th, 2015

    Out-of-home media owner Exterion Media UK is to roll out Bluetooth Low Energy (BLE) beacons across public transport services in “major cities” in the UK to deliver marketing messages to passengers’ smartphones. The move follows… More

    Beacons land at UK airports to send out offers and rewards

    May 19th, 2015

    Eight UK airports are to roll out a network of 200 Bluetooth Low Energy beacons that will deliver notifications such as offers and rewards to passengers while they wait for their flights. The service is… More

    O2 buys out Weve partners and drops mobile payment plans

    May 5th, 2015

    O2, one of the three UK mobile network operators that formed the mobile commerce joint venture Weve three years ago, has bought out partners EE and Vodafone to operate the brand as a wholly-owned subsidiary — and… More

    Twitter invests in beacon marketer Swirl

    April 24th, 2015

    Twitter has invested an undisclosed sum in Boston-based proximity marketing specialist Swirl, hinting the social media platform could be looking at using Bluetooth Low Energy (BLE) beacons to push messages. The social media giant has invested alongside Hearst Ventures, Softbank Capital and others in an $18m series-C round, taking the total raised by Swirl so far to $32m.

    82% of UK marketers unaware of NFC OOH advertising

    March 30th, 2015

    Only 18% of marketers are aware that out-of-home (OOH) advertising campaigns can make use of NFC and QR codes, survey data from Clear Channel UK reveals, despite them citing ‘innovation’ as one of their top buying considerations when under pressure to find new ways to reach mass audiences. More

    Jameson serves up 25,000 NFC stubby holders

    March 26th, 2015

    Jameson Irish Whiskey is distributing 25,000 NFC bottle holders that allow drinkers to enjoy online content and competitions, to promote its links with an Australian comedy festival. More

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