Advertising

US startup Scanther is raising funds on Indiegogo for a combined mobile website plus NFC tag package for independent retailers. The service is designed to enable small merchants to market their businesses via QR, SMS... More

The display technology enables NFC phone users to interact with video promotions, to collect coupons, download content, navigate through advertising media and add products to a mobile shopping basket. More

"This new trial will assess the user friendliness of the technology, its capacity to increase the speed of transaction, save customers time in store and seamless integration of Flybuys points to add even more value to the Coles customer experience," says the retailer. More

Active users are now paying with Isis five or more times a week, says Jim Stapleton, the NFC payments platform's chief sales officer. "Consumers actually only need to know about the passcode, and you kind of have a mental 'Oh!' right there as they realize their leather wallet does not have a passcode," he explained. More

The out-of-home advertising giant has begun rolling out 10,000 interactive panels featuring both NFC and QR codes to locations across the UK, "with the upgrade focused on high streets and town centres, reaching over 80% of adults every four weeks." More

NFC is one of three emerging technologies that most excite Britain's media agencies, along with augmented reality and 4G, a new IAB UK Agency Snap Shot study has found. The study also found, however, that... More

An NFC-enabled advert has been included in the latest issue of a Canadian mobile operator's customer magazine. Readers with an NFC phone can tap an advertisement placed by RIM in Rogers Communications' Connected Rogers magazine... More

The Sydney-based NFC specialist is to use the funds to expand internationally, adding a local presence in South Africa, Israel, India, Mexico, the US, UK, Sweden, Japan, Vietnam, UAE, Singapore and, potentially, China. More

China Mobile, the world's largest mobile network operator with close to 700m subscribers, is to demonstrate its NFC payments platform for the first time on 5 December at its Worldwide Developers Conference. China Mobile describes... More

Movie-goers at a multiplex in Mumbai, India can now book tickets, leave feedback and like the Cinemax theatre chain on Facebook after tapping smart posters or NFC enabled standees in the cinema foyer. The "Box... More

Drinks distributor Suntory is promoting the launch of Pepsi Special in Japan via NFC tags placed on two Tokyo railway lines that offer travellers the chance to win free samples and access information about the new "fat-busting" soda drink. More

For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More

1,553 restaurants in 133 towns across France, voted by users of restaurant reviews site Cityvox as their favourites throughout the country, are being provided with interactive window stickers that let diners access Cityvox customer reviews... More

Indian video games retailer Game4u has installed smart posters in its stores that let NFC phone users tap their handset to "like" the retailer on Facebook. Game4u's NFC platform is provided by Mumbai-based JusTap! More

"As the number of NFC-equipped handsets grows, this technology becomes attractive for advertisers looking for a way to bridge the offline print world with the online digital world and boost consumer engagement," says the magazine publisher's Declan Boyle. "It's immediate, measurable, dynamic and a low-cost platform with flexible distribution." More

NXP has launched a new generation of NFC tag chips that feature a range of built-in security features. The NTAG21x family of NFC Forum Type 2 tags features improved RF performance, a range of memory... More

The mobile commerce joint venture between UK carriers EE, O2 and Vodafone is to be called Weve and will initially focus on mobile advertising solutions, with NFC payments to follow later. More

Rock the Vote, an organisation which aims to motivate young people to vote in this year's US presidential election, is including NFC tags in its out-of-home media campaign. "With less than 50 days left until... More

Shoppers at the French supermarket chain's Les Belles Feuilles branch in Paris will be able to use shelf-edge labels equipped with NFC tags to obtain details of each of 25,000 products on offer, scan items into their basket and then checkout by simply tapping their NFC phone to a reader attached to the retailer's cash register. More

The European Commission has given its unconditional approval for the UK's three largest mobile network operators to form a joint venture company to introduce NFC mobile payments and promotional services in the UK. More