Wednesday 2 December 2015 | RSS



    News about Advertising.

    Apple Pay set to go live in Canada?

    January 12th, 2015

    Apple Pay could be available in Canada within the next two months and the company is already in talks with partners to launch the mobile payment service in the country,  9to5mac reports. “Apple and Canadian launch partners are in the process of planning advertising and other promotional material for March, which indicates that the launch could come as soon as then.”

    Softcard lays off 60 staff in bid to cut costs

    January 12th, 2015

    US carrier-owned mobile payments venture Softcard has laid off 60 employees out of an employee base of “hundreds” as part of an effort to “reduce costs and strengthen its business”. “This includes simplifying the company’s organisational… More

    BMW uses NFC for print advertising

    January 5th, 2015

    Car maker BMW has embedded NFC tags in a four-page advertisement for its i3 and i8 models in German magazine Spiegel Wissen. “Tapping a smartphone once on the advert instantly downloads the BMW i-app,” platform provider Tamoco explains. “Customers interacting with the print ad are directed to the most relevant content based on which operating system they use or how often they have tapped the ad previously.”

    Ubudu turns beacons into two-way communications devices

    December 15th, 2014

    Mobile proximity solutions provider Ubudu has unveiled uBeacon Mesh, a platform that enables Bluetooth beacon installations to be used to create two-way mobile communications with consumers. The technology could be used to let shoppers respond… More

    Indian shopping malls to pilot iBeacon

    December 2nd, 2014

    Mobile marketing and advertising platform BeaconStream is to pilot iBeacon technology in malls in Bengaluru and Chennai, India, within the next three weeks, The Hindu reports. “If a customer visits a mall, the beacon will alert about the proximity and the particular brand can send offers or run a immediate marketing campaign to convert that footfall into sales,” says CTO Gautam Mandewalker.

    inMarket hits 18% of US mobile shoppers

    November 18th, 2014

    Mobile in-store marketing solution provider inMarket’s iBeacon platform now reaches 31.5m monthly active consumers, the equivalent of 18% of all US mobile users, according to research conducted by Comscore. “Our beacon program works because we reach shoppers in stores via the shopping apps they already use and love,” says CEO Todd Dipaola. “Ultimately, success in beacons comes down to scale, context, and user experience.”

    Softcard picks Muppet mascot for online advertising campaign

    November 14th, 2014

    US carrier mobile payments venture Softcard has unveiled Tappy, a mascot designed by the company behind The Muppets that will be used initially in an online advertising blitz reported to be valued at US$1.5m. More

    Samsung launches Proximity mobile marketing platform

    November 13th, 2014

    Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded… More

    NFC World celebrates its sixth birthday

    November 4th, 2014

    NFC World is six years old today and we are celebrating with a top 50,000 website ranking on, 129,493 unique visitors in October and a new rate card designed to make advertising on NFC… More

    Ralph Lauren promotes new line with NFC and QR codes in Harrods windows

    October 31st, 2014

    Ralph Lauren has taken over a 15-window display at luxury retail store Harrods in London to promote the launch of its new Polo Ralph Lauren collection using NFC and QR code stickers provided by proximity… More

    Swirl serves ads to shoppers inside stores

    October 27th, 2014

    Proximity marketing specialist Swirl has unveiled an in-store programmatic ad exchange that enables retailers and brands to reach consumers with relevant content and offers on their smartphones while they shop at participating locations. The service… More

    Bookatable tests iBeacon at 119 restaurants

    October 24th, 2014

    Europe’s largest online restaurant booking website is testing Apple’s iBeacon location technology to send offers and menus to potential diners toting iPhones as they pass by a participating location. Bookatable has worked with American Express to install BLE beacons in 119 restaurants participating in the London Restaurant Festival, including Ping Pong, Spaghetti House, Villandry, Oxo Tower, Thai Square and STK London.

    Revolution Money founder raises funds for location-based marketing venture

    October 22nd, 2014

    Jason Hogg, founder and former CEO of Revolution Money and a co-inventor of the technology behind American Express’ Serve and Bluebird services, has raised US$6.2m for Hangit, a location-based messaging platform that, he told NFC… More

    Facebook picks Stripe for buy button

    September 26th, 2014

    Stripe “is the sole Facebook payments partner” for its ‘buy’ button trial, Re/code reports. The service lets users purchase products from Facebook ads and page posts without leaving the social network.

    Visa licenses transactional ad platform

    September 1st, 2014

    Visa has acquired a strategic licence for the technology platform developed by transactional advertising pioneer TrialPay. The company’s technology involves “placing relevant offers around transactions, and using transactional data to show relevant offers”. The move follows an investment by Visa in the company three years ago.

    Facebook closes gifts business

    August 1st, 2014

    Facebook is to close down its gifts service on August 12, Techcrunch reports. “Most of the team has already been reassigned to other commerce initiatives. Those include the Buy button for making ecommerce purchases within Facebook, Auto-Fill for auto-populating your billing info in other shopping apps, and Custom Audiences that let brick-and-mortar merchants retarget Facebook ads to existing customers.”

    Hillshire sells more sausages with BLE beacons

    July 28th, 2014

    A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those… More

    Clear Channel launches NFC advertising in the US and Canada

    July 18th, 2014

    Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets. Bluetooth beacons may also be added to the service “when client demand and consumer benefit arise”, the… More

    Brits turn to mobile for purchase decision making

    July 11th, 2014

    Nearly half of all UK consumers with a tablet or smartphone (46%) now use mobile devices as their primary tool for telecoms purchase decision making, 39% for insurance and 33% for retail, according to new… More

    InMarket reports positive consumer response to Bluetooth beacons

    June 19th, 2014

    Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a… More

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