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Join NFC World for a free webinar on NFC in toys and games

November 20th, 2013

The next event in NFC World’s free educational webinar series, to be held from 13:00 to 14:00 GMT  on Thursday 12 December, will focus on using NFC in toys and games. Join NFC World’s editor… More

Passive NFC chip can power lights and sounds

November 20th, 2013

Thailand-based NFC designer Silicon Craft Technology has developed a passive NFC transponder chip aimed at the toy, advertising and souvenir markets that harvests energy provided by an NFC interaction and uses it to power sounds… More

Marvel promotes Thor with NFC tables

November 20th, 2013

Marvel Studios’ latest blockbuster has been promoted in France via NFC posters placed below the surface of glass-topped dining tables in participating cafes and restaurants. More

US gyms to deliver ads and info via NFC

November 15th, 2013

Gym and health club members across the US are to get a personalised mobile experience that uses both NFC and Bluetooth LE thanks to a new deal between Outcast Fitness, the US’ largest health club… More

Google Play Music gets NFC promotion on Australian public transport

November 13th, 2013

Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia. More

Statoil runs Heathrow NFC campaign

November 13th, 2013

Oil and gas company Statoil is running an NFC and QR campaign on JCDecaux OOH media spots throughout London’s Heathrow airport. When users tap or scan one of JCDecaux’s 98 Powerpole charging stations they are taken to a landing page that wishes them a nice flight, delivers promotional content and invites them to follow Statoil on Twitter or LinkedIn. More

Call of Duty: Ghosts goes NFC

November 4th, 2013

Video game publisher Activision is using NFC advertising specialist Tapit’s platform to promote its latest blockbuster Call of Duty: Ghosts across Clear Channel’s Australian out-of-home media locations. Passers-by who tap their NFC phone to a… More

Capital adds NFC to signage

November 4th, 2013

Digital signage software specialist Capital Networks has added NFC to its Audience for Android digital signage solution, an entry-level content management and display system for businesses entering the digital signage market. NFC will be used to allow consumers to get information by tapping their NFC phone to automatically open a web page linked to the advertised product.

Adelaide Airport adds NFC ads

October 30th, 2013

NFC capabilities are to be added to indoor and outdoor digital signage at Adelaide Airport’s domestic and international terminals. The move is part of an A$2.2m contract signed by the Australian airport with out-of-home media specialist Ooh! Media and work is due to be completed by the end of 2013.

CBS Outdoor picks Proxama for NFC

October 29th, 2013

Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate. More than 8,000 locations in the UK and Europe are due to go live by the… More

News Corp runs NFC campaign in Sydney

October 16th, 2013

News Corp newspaper The Daily Telegraph is promoting its content using NFC and QR posters placed on the rear of the seats of more than 80 buses in Western Sydney, Australia, enabling commuters to download… More

US politician uses NFC campaign to attract younger voters

October 15th, 2013

Aspiring US politician Rico Reyes is using NFC solutions provider Camintel’s Touch2Vote platform to send out NFC and QR code-enabled flyers in a bid to attract the support of younger voters in Austin, Texas. The… More

Vogue tries NFC in New York taxis

October 8th, 2013

Fashion magazine Vogue has become the first brand to make use of interactive NFC screens installed in New York taxi cabs by Creative Mobile Technologies. The three week campaign ran in August 2013 and enabled… More

Lloyds Pharmacy promotes new branding via NFC

October 8th, 2013

Lloyds Pharmacy Ireland has promoted its new branding with an advertising campaign that gives customers €5 off a €20 spend when they tap their phone to NFC posters placed in 80 bus shelters near 74… More

Posterscope picks Proxama for out-of-home advertising

October 2nd, 2013

Posterscope, a global out-of-home communications agency that buys more than US$2bn of advertising space annually, is to offer NFC-based advertising campaigns to its clients in 20 countries using Proxama‘s TapPoint platform. Posterscope will use Proxama’s… More

Creative Orchestra opens proximity mobile marketing agency

September 25th, 2013

London-based brand marketing and advertising agency Creative Orchestra has opened Comobi2, a dedicated proximity mobile marketing agency. “What every client wants is to connect the consumer with their brand on the mobile platform,” says Nigel… More

Westfield London shopping centre gets NFC

September 23rd, 2013

The Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK…. More

Disney runs NFC advertising campaign in France

September 19th, 2013

Disney Infinity, the new video game platform that uses NFC figures, is being marketed in France via 5,000 NFC-enabled out-of-home posters operated by media owner Insert. The posters are located across 21 French towns and… More

Tabletalk debuts NFC Tablewraps

September 18th, 2013

Ambient advertising specialist Tabletalk Media is embedding NFC tags from Proxama in its large Tablewrap stickers after deciding the public’s adoption of NFC has increased significantly. The company operates table top advertising networks in universities,… More

Dutch ad panels get NFC

September 16th, 2013

Clear Channel has added NFC and QR code functionality to 250 advertising panels in the Dutch cities of Amsterdam, Eindhoven, The Hague, Rotterdam and Maastricht. The panels are located “in and around crowded shopping areas, railway stations and car parks,” the out-of-home media owner says.

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