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    Twitter invests in beacon marketer Swirl

    April 24th, 2015

    Twitter has invested an undisclosed sum in Boston-based proximity marketing specialist Swirl, hinting the social media platform could be looking at using Bluetooth Low Energy (BLE) beacons to push messages. The social media giant has invested alongside Hearst Ventures, Softbank Capital and others in an $18m series-C round, taking the total raised by Swirl so far to $32m.

    82% of UK marketers unaware of NFC OOH advertising

    March 30th, 2015

    Only 18% of marketers are aware that out-of-home (OOH) advertising campaigns can make use of NFC and QR codes, survey data from Clear Channel UK reveals, despite them citing ‘innovation’ as one of their top buying considerations when under pressure to find new ways to reach mass audiences. More

    Jameson serves up 25,000 NFC stubby holders

    March 26th, 2015

    Jameson Irish Whiskey is distributing 25,000 NFC bottle holders that allow drinkers to enjoy online content and competitions, to promote its links with an Australian comedy festival. More

    Seqr promotes mobile payments with cashback offers to users

    March 10th, 2015

    Sweden-based mobile payments provider Seamless is offering users of its Seqr mobile payments service up to 3% cashback on their purchases, “valid on all purchases and effective on top of any other loyalty program or discount.” The offer is designed to persuade more consumers to adopt mobile payments, CEO Peter Fredell has told NFC World, and is financed via a mixture of revenue streams. More

    Google renews wallet discussions with carriers

    February 23rd, 2015

    Google is in a new round of discussions with mobile network operators to get its Google Wallet payments service widely distributed on mobile devices, the Wall Street Journal reports, with incentives on offer believed to include paying carriers to feature Google Wallet prominently on their Android phones and, potentially, a share of advertising revenues. Google first discussed collaborating on Google Wallet with carriers around the world in 2012. Its renewed interest is believed to be driven by a need to compete with both Apple Pay and a widely anticipated Samsung Pay service.

    Bluetooth beacons to generate new revenue stream for mobile banking apps

    February 17th, 2015

    2,500 US banks and credit unions will soon be able to add an “additional potential revenue source” by sending out branded, local offers to users of their mobile banking apps. The move follows a deal… More

    Glasgow to get NFC bus shelters

    January 14th, 2015

    Glasgow City Council-owned bus shelters around the Scottish city will be fitted with NFC tags and QR codes to allow people to engage with advertisers by accessing interactive content such as vouchers, games and videos using their smartphones. The platform will be rolled out by out-of-home media owner Clear Channel.

    Apple Pay set to go live in Canada?

    January 12th, 2015

    Apple Pay could be available in Canada within the next two months and the company is already in talks with partners to launch the mobile payment service in the country,  9to5mac reports. “Apple and Canadian launch partners are in the process of planning advertising and other promotional material for March, which indicates that the launch could come as soon as then.”

    Softcard lays off 60 staff in bid to cut costs

    January 12th, 2015

    US carrier-owned mobile payments venture Softcard has laid off 60 employees out of an employee base of “hundreds” as part of an effort to “reduce costs and strengthen its business”. “This includes simplifying the company’s organisational… More

    BMW uses NFC for print advertising

    January 5th, 2015

    Car maker BMW has embedded NFC tags in a four-page advertisement for its i3 and i8 models in German magazine Spiegel Wissen. “Tapping a smartphone once on the advert instantly downloads the BMW i-app,” platform provider Tamoco explains. “Customers interacting with the print ad are directed to the most relevant content based on which operating system they use or how often they have tapped the ad previously.”

    Ubudu turns beacons into two-way communications devices

    December 15th, 2014

    Mobile proximity solutions provider Ubudu has unveiled uBeacon Mesh, a platform that enables Bluetooth beacon installations to be used to create two-way mobile communications with consumers. The technology could be used to let shoppers respond… More

    Indian shopping malls to pilot iBeacon

    December 2nd, 2014

    Mobile marketing and advertising platform BeaconStream is to pilot iBeacon technology in malls in Bengaluru and Chennai, India, within the next three weeks, The Hindu reports. “If a customer visits a mall, the beacon will alert about the proximity and the particular brand can send offers or run a immediate marketing campaign to convert that footfall into sales,” says CTO Gautam Mandewalker.

    inMarket hits 18% of US mobile shoppers

    November 18th, 2014

    Mobile in-store marketing solution provider inMarket’s iBeacon platform now reaches 31.5m monthly active consumers, the equivalent of 18% of all US mobile users, according to research conducted by Comscore. “Our beacon program works because we reach shoppers in stores via the shopping apps they already use and love,” says CEO Todd Dipaola. “Ultimately, success in beacons comes down to scale, context, and user experience.”

    Softcard picks Muppet mascot for online advertising campaign

    November 14th, 2014

    US carrier mobile payments venture Softcard has unveiled Tappy, a mascot designed by the company behind The Muppets that will be used initially in an online advertising blitz reported to be valued at US$1.5m. More

    Samsung launches Proximity mobile marketing platform

    November 13th, 2014

    Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded… More

    NFC World celebrates its sixth birthday

    November 4th, 2014

    NFC World is six years old today and we are celebrating with a top 50,000 website ranking on Alexa.com, 129,493 unique visitors in October and a new rate card designed to make advertising on NFC… More

    Ralph Lauren promotes new line with NFC and QR codes in Harrods windows

    October 31st, 2014

    Ralph Lauren has taken over a 15-window display at luxury retail store Harrods in London to promote the launch of its new Polo Ralph Lauren collection using NFC and QR code stickers provided by proximity… More

    Swirl serves ads to shoppers inside stores

    October 27th, 2014

    Proximity marketing specialist Swirl has unveiled an in-store programmatic ad exchange that enables retailers and brands to reach consumers with relevant content and offers on their smartphones while they shop at participating locations. The service… More

    Bookatable tests iBeacon at 119 restaurants

    October 24th, 2014

    Europe’s largest online restaurant booking website is testing Apple’s iBeacon location technology to send offers and menus to potential diners toting iPhones as they pass by a participating location. Bookatable has worked with American Express to install BLE beacons in 119 restaurants participating in the London Restaurant Festival, including Ping Pong, Spaghetti House, Villandry, Oxo Tower, Thai Square and STK London.

    Revolution Money founder raises funds for location-based marketing venture

    October 22nd, 2014

    Jason Hogg, founder and former CEO of Revolution Money and a co-inventor of the technology behind American Express’ Serve and Bluebird services, has raised US$6.2m for Hangit, a location-based messaging platform that, he told NFC… More

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