News about Advertising.
December 15th, 2014
Mobile proximity solutions provider Ubudu has unveiled uBeacon Mesh, a platform that enables Bluetooth beacon installations to be used to create two-way mobile communications with consumers. The technology could be used to let shoppers respond…
December 2nd, 2014
Mobile marketing and advertising platform BeaconStream is to pilot iBeacon technology in malls in Bengaluru and Chennai, India, within the next three weeks, The Hindu reports. “If a customer visits a mall, the beacon will alert about the proximity and the particular brand can send offers or run a immediate marketing campaign to convert that footfall into sales,” says CTO Gautam Mandewalker.
November 18th, 2014
Mobile in-store marketing solution provider inMarket’s iBeacon platform now reaches 31.5m monthly active consumers, the equivalent of 18% of all US mobile users, according to research conducted by Comscore. “Our beacon program works because we reach shoppers in stores via the shopping apps they already use and love,” says CEO Todd Dipaola. “Ultimately, success in beacons comes down to scale, context, and user experience.”
November 14th, 2014
US carrier mobile payments venture Softcard has unveiled Tappy, a mascot designed by the company behind The Muppets that will be used initially in an online advertising blitz reported to be valued at US$1.5m.
November 13th, 2014
Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded…
November 4th, 2014
NFC World is six years old today and we are celebrating with a top 50,000 website ranking on Alexa.com, 129,493 unique visitors in October and a new rate card designed to make advertising on NFC…
October 31st, 2014
Ralph Lauren has taken over a 15-window display at luxury retail store Harrods in London to promote the launch of its new Polo Ralph Lauren collection using NFC and QR code stickers provided by proximity…
October 27th, 2014
Proximity marketing specialist Swirl has unveiled an in-store programmatic ad exchange that enables retailers and brands to reach consumers with relevant content and offers on their smartphones while they shop at participating locations. The service…
October 24th, 2014
Europe’s largest online restaurant booking website is testing Apple’s iBeacon location technology to send offers and menus to potential diners toting iPhones as they pass by a participating location. Bookatable has worked with American Express to install BLE beacons in 119 restaurants participating in the London Restaurant Festival, including Ping Pong, Spaghetti House, Villandry, Oxo Tower, Thai Square and STK London.
October 22nd, 2014
Jason Hogg, founder and former CEO of Revolution Money and a co-inventor of the technology behind American Express’ Serve and Bluebird services, has raised US$6.2m for Hangit, a location-based messaging platform that, he told NFC…
September 26th, 2014
September 1st, 2014
Visa has acquired a strategic licence for the technology platform developed by transactional advertising pioneer TrialPay. The company’s technology involves “placing relevant offers around transactions, and using transactional data to show relevant offers”. The move follows an investment by Visa in the company three years ago.
August 1st, 2014
Facebook is to close down its gifts service on August 12, Techcrunch reports. “Most of the team has already been reassigned to other commerce initiatives. Those include the Buy button for making ecommerce purchases within Facebook, Auto-Fill for auto-populating your billing info in other shopping apps, and Custom Audiences that let brick-and-mortar merchants retarget Facebook ads to existing customers.”
July 28th, 2014
A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those…
July 18th, 2014
Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets. Bluetooth beacons may also be added to the service “when client demand and consumer benefit arise”, the…
July 11th, 2014
Nearly half of all UK consumers with a tablet or smartphone (46%) now use mobile devices as their primary tool for telecoms purchase decision making, 39% for insurance and 33% for retail, according to new…
June 19th, 2014
Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a…
June 13th, 2014
Advertising industry executives attending the annual Cannes Lions festival in France next week will be able to use an iBeacon-powered “Around Me” feature within the event’s official iPhone app to detect nearby attendees and connect with them. The app includes “tight LinkedIn integration” to enable visitors to “see who is around them, read their profile and immediately reach out to them through the app”, supplier Eventbase says.
June 2nd, 2014
French fashion retailer Comptoir des Cotonniers is using a platform developed by Powa Technologies to turn posters, billboards, magazines, cafe table tops, postcards, flyers and clothing into ‘virtual boutiques’ that let consumers order and pay for…
Morgan Stanley predicts Apple will include NFC in iPhone 6 — and NXP will supply the controller chips
May 21st, 2014
“We see growing evidence Apple will adopt NFC as a core part of its mobile payments strategy,” a new report from investment firm Morgan Stanley says — and evidence suggests that NXP has already won…