News about Advertising.
May 19th, 2015
Eight UK airports are to roll out a network of 200 Bluetooth Low Energy beacons that will deliver notifications such as offers and rewards to passengers while they wait for their flights. The service is…
May 5th, 2015
O2, one of the three UK mobile network operators that formed the mobile commerce joint venture Weve three years ago, has bought out partners EE and Vodafone to operate the brand as a wholly-owned subsidiary — and…
April 24th, 2015
Twitter has invested an undisclosed sum in Boston-based proximity marketing specialist Swirl, hinting the social media platform could be looking at using Bluetooth Low Energy (BLE) beacons to push messages. The social media giant has invested alongside Hearst Ventures, Softbank Capital and others in an $18m series-C round, taking the total raised by Swirl so far to $32m.
March 30th, 2015
Only 18% of marketers are aware that out-of-home (OOH) advertising campaigns can make use of NFC and QR codes, survey data from Clear Channel UK reveals, despite them citing ‘innovation’ as one of their top buying considerations when under pressure to find new ways to reach mass audiences.
March 26th, 2015
Jameson Irish Whiskey is distributing 25,000 NFC bottle holders that allow drinkers to enjoy online content and competitions, to promote its links with an Australian comedy festival.
March 10th, 2015
Sweden-based mobile payments provider Seamless is offering users of its Seqr mobile payments service up to 3% cashback on their purchases, “valid on all purchases and effective on top of any other loyalty program or discount.” The offer is designed to persuade more consumers to adopt mobile payments, CEO Peter Fredell has told NFC World, and is financed via a mixture of revenue streams.
February 23rd, 2015
Google is in a new round of discussions with mobile network operators to get its Google Wallet payments service widely distributed on mobile devices, the Wall Street Journal reports, with incentives on offer believed to include paying carriers to feature Google Wallet prominently on their Android phones and, potentially, a share of advertising revenues. Google first discussed collaborating on Google Wallet with carriers around the world in 2012. Its renewed interest is believed to be driven by a need to compete with both Apple Pay and a widely anticipated Samsung Pay service.
February 17th, 2015
2,500 US banks and credit unions will soon be able to add an “additional potential revenue source” by sending out branded, local offers to users of their mobile banking apps. The move follows a deal…
January 14th, 2015
Glasgow City Council-owned bus shelters around the Scottish city will be fitted with NFC tags and QR codes to allow people to engage with advertisers by accessing interactive content such as vouchers, games and videos using their smartphones. The platform will be rolled out by out-of-home media owner Clear Channel.
January 12th, 2015
Apple Pay could be available in Canada within the next two months and the company is already in talks with partners to launch the mobile payment service in the country, 9to5mac reports. “Apple and Canadian launch partners are in the process of planning advertising and other promotional material for March, which indicates that the launch could come as soon as then.”
January 12th, 2015
US carrier-owned mobile payments venture Softcard has laid off 60 employees out of an employee base of “hundreds” as part of an effort to “reduce costs and strengthen its business”. “This includes simplifying the company’s organisational…
January 5th, 2015
Car maker BMW has embedded NFC tags in a four-page advertisement for its i3 and i8 models in German magazine Spiegel Wissen. “Tapping a smartphone once on the advert instantly downloads the BMW i-app,” platform provider Tamoco explains. “Customers interacting with the print ad are directed to the most relevant content based on which operating system they use or how often they have tapped the ad previously.”
December 15th, 2014
Mobile proximity solutions provider Ubudu has unveiled uBeacon Mesh, a platform that enables Bluetooth beacon installations to be used to create two-way mobile communications with consumers. The technology could be used to let shoppers respond…
December 2nd, 2014
Mobile marketing and advertising platform BeaconStream is to pilot iBeacon technology in malls in Bengaluru and Chennai, India, within the next three weeks, The Hindu reports. “If a customer visits a mall, the beacon will alert about the proximity and the particular brand can send offers or run a immediate marketing campaign to convert that footfall into sales,” says CTO Gautam Mandewalker.
November 18th, 2014
Mobile in-store marketing solution provider inMarket’s iBeacon platform now reaches 31.5m monthly active consumers, the equivalent of 18% of all US mobile users, according to research conducted by Comscore. “Our beacon program works because we reach shoppers in stores via the shopping apps they already use and love,” says CEO Todd Dipaola. “Ultimately, success in beacons comes down to scale, context, and user experience.”
November 14th, 2014
US carrier mobile payments venture Softcard has unveiled Tappy, a mascot designed by the company behind The Muppets that will be used initially in an online advertising blitz reported to be valued at US$1.5m.
November 13th, 2014
Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded…
November 4th, 2014
NFC World is six years old today and we are celebrating with a top 50,000 website ranking on Alexa.com, 129,493 unique visitors in October and a new rate card designed to make advertising on NFC…
October 31st, 2014
Ralph Lauren has taken over a 15-window display at luxury retail store Harrods in London to promote the launch of its new Polo Ralph Lauren collection using NFC and QR code stickers provided by proximity…
October 27th, 2014
Proximity marketing specialist Swirl has unveiled an in-store programmatic ad exchange that enables retailers and brands to reach consumers with relevant content and offers on their smartphones while they shop at participating locations. The service…