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Posterscope picks Proxama for out-of-home advertising

October 2nd, 2013

Posterscope, a global out-of-home communications agency that buys more than US$2bn of advertising space annually, is to offer NFC-based advertising campaigns to its clients in 20 countries using Proxama‘s TapPoint platform. Posterscope will use Proxama’s… More

Creative Orchestra opens proximity mobile marketing agency

September 25th, 2013

London-based brand marketing and advertising agency Creative Orchestra has opened Comobi2, a dedicated proximity mobile marketing agency. “What every client wants is to connect the consumer with their brand on the mobile platform,” says Nigel… More

Westfield London shopping centre gets NFC

September 23rd, 2013

The Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK…. More

Disney runs NFC advertising campaign in France

September 19th, 2013

Disney Infinity, the new video game platform that uses NFC figures, is being marketed in France via 5,000 NFC-enabled out-of-home posters operated by media owner Insert. The posters are located across 21 French towns and… More

Tabletalk debuts NFC Tablewraps

September 18th, 2013

Ambient advertising specialist Tabletalk Media is embedding NFC tags from Proxama in its large Tablewrap stickers after deciding the public’s adoption of NFC has increased significantly. The company operates table top advertising networks in universities,… More

Dutch ad panels get NFC

September 16th, 2013

Clear Channel has added NFC and QR code functionality to 250 advertising panels in the Dutch cities of Amsterdam, Eindhoven, The Hague, Rotterdam and Maastricht. The panels are located “in and around crowded shopping areas, railway stations and car parks,” the out-of-home media owner says.

Metro delivers news to bus stops with NFC

September 4th, 2013

For the next three months out-of-home media owner Clear Channel is to make content from free daily newspaper Metro available via NFC at its 10,000 touchpoint ad panels around the UK. At the majority of… More

CBN to offer NFC ads at 75 US college campuses

August 9th, 2013

Outdoor media owner CBN Campus Media has partnered with Blue Bite to install the out-of-home advertising specialist’s mTAG platform at 75 campuses across the US. Students will be able to obtain campus-specific information and announcements… More

Display Points bring NFC ads to restaurant tables

August 6th, 2013

NFC is to be included in a new range of touchscreen tabletop displays designed for the restaurant trade. Display Points will enable advertisers to target restaurant-goers with interactive advertising and loyalty offers, all uploaded to… More

Nike promotes running app via NFC

August 2nd, 2013

Nike is using Tapit’s NFC platform to offer easy app downloads ahead of Sydney’s biggest running race, City 2 Surf, which takes place on 11 August. Runners are able to download the Nike+ running app for… More

Linkett transforms ordinary TVs into interactive ad panels

July 30th, 2013

Canadian digital signage network WestonExpressions has introduced Linkett, a device that plugs into a USB or HDMI connection to transform standard TVs into NFC-enabled interactive advertising displays. Linkett also contains a motion sensor that recognises… More

iCashTV adds NFC to in-store advertising platform

July 29th, 2013

iCashTV, an in-store digital advertising network for check cashing and currency exchange offices, is introducing Blue Bite’s mTag NFC platform across the US. The NFC tags will be located next to teller windows at hundreds… More

ABI includes NFC in smartphone feature set winners

July 26th, 2013

NFC has been picked out by analysts at ABI Research as one of four feature set big winners in smartphones this year, along with accelerometers, vision-based gesture recognition and gyroscopes. “NFC has been one of the… More

NFC ads deliver recipes that change with the weather

July 16th, 2013

Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is. “Depending on the temperature at the location of… More

Google runs NFC campaign in Australian airports

July 8th, 2013

Google is running an NFC and QR code based digital advertising campaign in airports around Australia, allowing travellers to use a smartphone or tablet to take control of Google Play video ads on giant screens…. More

UN prompts givers to feed hungry children with NFC

June 24th, 2013

A week-long campaign run by advertising agency Grabarz & Partner on behalf of UN World Food Programme (WFP) has enabled people in the city of Halle, Germany, to make charitable donations via NFC. The ‘Food… More

Visa to launch NFC payments in the UK this year

June 12th, 2013

Visa Europe is to launch an NFC mobile payments service in the UK by the end of 2013, the payments network has confirmed to NFC World — although the exact launch date and full details… More

Weve to launch NFC payments in the UK in 2014

June 11th, 2013

Weve, the mobile advertising and payments joint venture formed last year by UK mobile network operators Vodafone, EE and O2, aims to launch a mass market NFC payments service “by next year”, CEO David Sear… More

Asian mobile alliance promotes NFC with poster campaign

June 3rd, 2013

The Conexus Mobile Alliance, a regional grouping of mobile network operators, is promoting NFC throughout Asia with a “Tap and Get” smart poster campaign. Tap and Get rewards customers of Korean carrier KT or Japanese… More

Join NFC World for a free webinar on NFC in retailing

May 29th, 2013

The next event in NFC World’s free educational webinar series, to be held from 14:00 to 15:00 BST on Tuesday 18 June, will focus on non-payment uses of NFC in retail. More

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