Wednesday 25 November 2015 | RSS



    News about Advertising.

    French retailer uses PowaTag to create 10,000 virtual shops, major UK chains to follow

    June 2nd, 2014

    French fashion retailer Comptoir des Cotonniers is using a platform developed by Powa Technologies to turn posters, billboards, magazines, cafe table tops, postcards, flyers and clothing into ‘virtual boutiques’ that let consumers order and pay for… More

    Morgan Stanley predicts Apple will include NFC in iPhone 6 — and NXP will supply the controller chips

    May 21st, 2014

    “We see growing evidence Apple will adopt NFC as a core part of its mobile payments strategy,” a new report from investment firm Morgan Stanley says — and evidence suggests that NXP has already won… More

    US sports venues to get interactive displays

    May 19th, 2014

    Sports venue display provider Access Sports Media is to use Blue Bite’s mTag platform to add NFC, QR, SMS and geofencing capabilities to its more than 20,000 displays in 200 US sports venues. Access’ network… More

    DNP to add invisible smart ink to printed media

    May 9th, 2014

    Japan-based Dai Nippon Printing has signed a partnership deal with US startup T+ink, developer of an invisible conductive ink technology that can be used to let consumers interact with books, magazines, advertising, tickets, product packaging… More

    Yapital expands mobile payments to advertising media

    May 8th, 2014

    Retailer-owned mobile payments provider Yapital is to add “one click” purchases from printed advertising media to its app, enabling shoppers to order and pay for promoted products by scanning QR codes in merchants’ billboard and… More

    The Hunger Games catches fire with NFC

    April 9th, 2014

    The DVD release of the latest instalment of The Hunger Games movie franchise is being promoted in shopping centres in Australia via digital media panels that “catch fire” when a shopper uses their mobile phone… More

    Paramount promotes Noah with NFC

    April 4th, 2014

    Paramount Pictures has used out-of-home advertising agency Kinetic and MEC to run an NFC-enabled poster campaign in Ireland for Noah, the latest Russell Crowe blockbuster. Consumers can tap their NFC phone to download the film’s… More

    eBay runs NFC ads on tables in coffee shops

    April 4th, 2014

    eBay has rolled out an NFC advertising campaign in 60 premium coffee shops across the UK to promote the online shopping site’s home and garden, DIY and technology sections. The campaign is being delivered using a… More

    Clear Channel to take NFC advertising global

    March 25th, 2014

    Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in… More

    NYC gets NFC ads at bus stops

    March 18th, 2014

    Bus stops in a number of New York City metro areas have been equipped with Thinaire’s Tapp Store solution, enabling consumers to download Android mobile games via NFC, QR or SMS. “By thinking outside the box, we are turning media spaces into virtual marketplaces and delivering free game apps directly to the consumer at a time of receptivity, interest and perceived need,” says Jacob Katsof, director of mobile apps at Thinaire partner PCS Wireless.

    Aldi recruits graduates with NFC campaign at universities

    February 25th, 2014

    Discount supermarket chain Aldi has launched an NFC marketing campaign at nine UK universities, with the goal of inspiring students to apply for the company’s graduate scheme. By tapping their NFC smartphone on the NFC-enabled… More

    KT delivers NFC info points to Mobile World Congress

    February 25th, 2014

    The 65 NFC-enabled digital Tap-n-Go Points located around Fira Gran Via for MWC 14 have been produced by KT, the Korean carrier has announced. The NFC Media Poles deliver a range of information services to… More

    Russian supermarket tests NFC for personalised shopping and loyalty

    December 17th, 2013

    Russian premium supermarket chain Land is piloting personalised NFC shopping using technology developed by Synqera, which combines ‘Loyalty Generator’ coupon dispensers at the front of the store and NFC-enabled Simplate payment devices at the checkout. More

    Join us next week for a free webinar on NFC toys and games

    December 5th, 2013

    NFC technology is included in the Nintendo Wii U and Disney Infinity as well as numerous smartphones and tablets — and it may yet make an appearance in Microsoft’s Xbox One. Join our webinar on Thursday 12 December to find out how NFC is changing the rules of the game. More

    Absolut runs NFC campaign

    November 27th, 2013

    Absolut Vodka is promoting its new bottle designs using NFC posters located in 20 venues in Dublin. Tapping the smart posters takes the user to the Absolut Originality Ireland website where they can connect through Facebook and enter a prize draw. “There is also a gallery showing a selection of the new designs,” Aisling O’Connor from marketing agency The Picture Works told NFC World.

    NFC beer mats push shopping app

    November 20th, 2013

    Beer mats containing NFC tags are being used by Dutch online shopping platform MyOrder to promote and offer easy downloads of its smartphone app. The beer mats, supplied by NFC Support, are being used throughout the city of Leiden where NFC payments are currently being piloted. “The NFC beer mats are unique in the Netherlands,” says NFC Support owner Tristan de Haas.

    Join NFC World for a free webinar on NFC in toys and games

    November 20th, 2013

    The next event in NFC World’s free educational webinar series, to be held from 13:00 to 14:00 GMT  on Thursday 12 December, will focus on using NFC in toys and games. Join NFC World’s editor… More

    Passive NFC chip can power lights and sounds

    November 20th, 2013

    Thailand-based NFC designer Silicon Craft Technology has developed a passive NFC transponder chip aimed at the toy, advertising and souvenir markets that harvests energy provided by an NFC interaction and uses it to power sounds… More

    Marvel promotes Thor with NFC tables

    November 20th, 2013

    Marvel Studios’ latest blockbuster has been promoted in France via NFC posters placed below the surface of glass-topped dining tables in participating cafes and restaurants. More

    US gyms to deliver ads and info via NFC

    November 15th, 2013

    Gym and health club members across the US are to get a personalised mobile experience that uses both NFC and Bluetooth LE thanks to a new deal between Outcast Fitness, the US’ largest health club… More

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