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News about Advertising and NFC.

UN prompts givers to feed hungry children with NFC

June 24th, 2013

A week-long campaign run by advertising agency Grabarz & Partner on behalf of UN World Food Programme (WFP) has enabled people in the city of Halle, Germany, to make charitable donations via NFC. The ‘Food… More

Visa to launch NFC payments in the UK this year

June 12th, 2013

Visa Europe is to launch an NFC mobile payments service in the UK by the end of 2013, the payments network has confirmed to NFC World — although the exact launch date and full details… More

Weve to launch NFC payments in the UK in 2014

June 11th, 2013

Weve, the mobile advertising and payments joint venture formed last year by UK mobile network operators Vodafone, EE and O2, aims to launch a mass market NFC payments service “by next year”, CEO David Sear… More

Asian mobile alliance promotes NFC with poster campaign

June 3rd, 2013

The Conexus Mobile Alliance, a regional grouping of mobile network operators, is promoting NFC throughout Asia with a “Tap and Get” smart poster campaign. Tap and Get rewards customers of Korean carrier KT or Japanese… More

Join NFC World for a free webinar on NFC in retailing

May 29th, 2013

The next event in NFC World’s free educational webinar series, to be held from 14:00 to 15:00 BST on Tuesday 18 June, will focus on non-payment uses of NFC in retail. More

NFC touchpoints to drive album sales at UK music venues

May 28th, 2013

British singer-songwriter Gabrielle Aplin will be the first artist to receive a boost from new NFC and QR-enabled touchpoints displayed at leading music venues across the UK. Mobile marketing specialist Nukemobi has partnered with media… More

NFC lamp post information service to launch in Tokyo

May 24th, 2013

One of the busiest commercial locations in Tokyo is to be equipped with an NFC-based information and advertising service. Internet advertising and social gaming company CyberAgent, in partnership with Shibuya Television and technology provider Toppan… More

Samsung promotes NFC with Robbie Williams taxi cab competition

May 22nd, 2013

Samsung has launched a campaign to give Robbie Williams fans the chance to meet the star by simply tapping NFC tags located in black cabs in three UK cities. For the campaign, run by VeriFone… More

Star Trek Into Darkness gets NFC promotion at airports

May 22nd, 2013

Blockbuster movie Star Trek Into Darkness is being promoted at four US airports via displays equipped with NFC marketing specialist Blue Bite’s mTag platform. Using Clear Channel Outdoor and JCDecaux displays and in partnership with… More

JanSport runs NFC outdoor ads in New York

May 20th, 2013

Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite’s mTag NFC platform, San Francisco-based Teak’s signage and out-of-home media buyer Kinetic’s consultancy. Deployed on Cemusa newsstands and transit shelters,… More

Blue Bite puts NFC ads into 5,000 US taxis

May 16th, 2013

Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs. Passengers see video or static messages on CMT’s… More

Mecca books NFC ads on trains

May 1st, 2013

“We are passionate about giving our customers new games and more ways to play so this campaign will let people have a little bit of fun while commuting,” says Paul Meadows, the UK leisure company’s head of brand. More

Clear Channel promotes NFC with prizes

April 25th, 2013

Outdoor advertising company Clear Channel has launched ‘Human vs Machine’, a quiz game designed to begin getting consumers used to the idea of interacting with its new network of 10,000 advertising panels equipped with NFC tags. To… More

Eye picks Zappit for NFC advertising in US malls

April 25th, 2013

Mall media operator Eye has announced a partnership with NFC specialist Zappit to power the next generation of its Amplify mobile advertising platform. The Amplify solution will be deployed across the company’s network of 3,100… More

German transport operators pick NFC Netstore’s durable outdoor tags

April 16th, 2013

Finnish tag supplier NFC Netstore is to provide its Contact Point durable NFC tags to Deutsche Bahn for the rail operator’s Touch&Travel national NFC ticketing scheme. Regional transportation operator RMV has already installed 25,000 of the new tags across the Frankfurt region. More

Think&Go, Comprion, Taztag, Sistel, Payter and Seibersdorf win Wima NFC awards

April 15th, 2013

The winners of this year’s Wima NFC competition have been announced — with Think&Go NFC scooping three awards. The NFC retail specialist’s Tim Baker picked up awards for Best Retail Solution for NFC Shopping and Best Marketing… More

South West Trains provides passengers with special offers via NFC

April 12th, 2013

The Tap4Offers platform has been installed in 360 of the UK rail operator’s carriages and platform provider KBH plans to extend the service to 6,000 carriages operated by eleven rail service providers later this year. More

Consumer awareness of NFC remains low across Europe

April 10th, 2013

Only 8% of European consumers are aware of NFC technology, up just 2% from a year ago, a survey of 9,000 people in six European countries has found. QR Codes, meanwhile, recorded a 14% rise… More

Three runs NFC ad campaign on Stockholm subway

April 8th, 2013

“We are still in the early days of NFC in Sweden and we are far from mass market when it comes to smartphone penetration,” technology provider Tapit’s Niklas Bakos told NFC World. “Yet, we are already seeing as much NFC tags as QR codes being used in our recent campaigns. Just imagine when the penetration of smartphones increases in Sweden; the potential for NFC is huge.” More

Universal Music launches NFC poster campaign in Paris

March 25th, 2013

Mobile network operator Orange has teamed up with outdoor advertising company Insert to enable fans to download information about the new album by French artist Zazie as well as purchase it from their mobile phones. More

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