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Adelaide Airport adds NFC ads

October 30th, 2013

NFC capabilities are to be added to indoor and outdoor digital signage at Adelaide Airport’s domestic and international terminals. The move is part of an A$2.2m contract signed by the Australian airport with out-of-home media specialist Ooh! Media and work is due to be completed by the end of 2013.

CBS Outdoor picks Proxama for NFC

October 29th, 2013

Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate. More than 8,000 locations in the UK and Europe are due to go live by the… More

News Corp runs NFC campaign in Sydney

October 16th, 2013

News Corp newspaper The Daily Telegraph is promoting its content using NFC and QR posters placed on the rear of the seats of more than 80 buses in Western Sydney, Australia, enabling commuters to download… More

US politician uses NFC campaign to attract younger voters

October 15th, 2013

Aspiring US politician Rico Reyes is using NFC solutions provider Camintel’s Touch2Vote platform to send out NFC and QR code-enabled flyers in a bid to attract the support of younger voters in Austin, Texas. The… More

Vogue tries NFC in New York taxis

October 8th, 2013

Fashion magazine Vogue has become the first brand to make use of interactive NFC screens installed in New York taxi cabs by Creative Mobile Technologies. The three week campaign ran in August 2013 and enabled… More

Lloyds Pharmacy promotes new branding via NFC

October 8th, 2013

Lloyds Pharmacy Ireland has promoted its new branding with an advertising campaign that gives customers €5 off a €20 spend when they tap their phone to NFC posters placed in 80 bus shelters near 74… More

Posterscope picks Proxama for out-of-home advertising

October 2nd, 2013

Posterscope, a global out-of-home communications agency that buys more than US$2bn of advertising space annually, is to offer NFC-based advertising campaigns to its clients in 20 countries using Proxama‘s TapPoint platform. Posterscope will use Proxama’s… More

Creative Orchestra opens proximity mobile marketing agency

September 25th, 2013

London-based brand marketing and advertising agency Creative Orchestra has opened Comobi2, a dedicated proximity mobile marketing agency. “What every client wants is to connect the consumer with their brand on the mobile platform,” says Nigel… More

Westfield London shopping centre gets NFC

September 23rd, 2013

The Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK…. More

Disney runs NFC advertising campaign in France

September 19th, 2013

Disney Infinity, the new video game platform that uses NFC figures, is being marketed in France via 5,000 NFC-enabled out-of-home posters operated by media owner Insert. The posters are located across 21 French towns and… More

Tabletalk debuts NFC Tablewraps

September 18th, 2013

Ambient advertising specialist Tabletalk Media is embedding NFC tags from Proxama in its large Tablewrap stickers after deciding the public’s adoption of NFC has increased significantly. The company operates table top advertising networks in universities,… More

Dutch ad panels get NFC

September 16th, 2013

Clear Channel has added NFC and QR code functionality to 250 advertising panels in the Dutch cities of Amsterdam, Eindhoven, The Hague, Rotterdam and Maastricht. The panels are located “in and around crowded shopping areas, railway stations and car parks,” the out-of-home media owner says.

Metro delivers news to bus stops with NFC

September 4th, 2013

For the next three months out-of-home media owner Clear Channel is to make content from free daily newspaper Metro available via NFC at its 10,000 touchpoint ad panels around the UK. At the majority of… More

CBN to offer NFC ads at 75 US college campuses

August 9th, 2013

Outdoor media owner CBN Campus Media has partnered with Blue Bite to install the out-of-home advertising specialist’s mTAG platform at 75 campuses across the US. Students will be able to obtain campus-specific information and announcements… More

Display Points bring NFC ads to restaurant tables

August 6th, 2013

NFC is to be included in a new range of touchscreen tabletop displays designed for the restaurant trade. Display Points will enable advertisers to target restaurant-goers with interactive advertising and loyalty offers, all uploaded to… More

Nike promotes running app via NFC

August 2nd, 2013

Nike is using Tapit’s NFC platform to offer easy app downloads ahead of Sydney’s biggest running race, City 2 Surf, which takes place on 11 August. Runners are able to download the Nike+ running app for… More

Linkett transforms ordinary TVs into interactive ad panels

July 30th, 2013

Canadian digital signage network WestonExpressions has introduced Linkett, a device that plugs into a USB or HDMI connection to transform standard TVs into NFC-enabled interactive advertising displays. Linkett also contains a motion sensor that recognises… More

iCashTV adds NFC to in-store advertising platform

July 29th, 2013

iCashTV, an in-store digital advertising network for check cashing and currency exchange offices, is introducing Blue Bite’s mTag NFC platform across the US. The NFC tags will be located next to teller windows at hundreds… More

ABI includes NFC in smartphone feature set winners

July 26th, 2013

NFC has been picked out by analysts at ABI Research as one of four feature set big winners in smartphones this year, along with accelerometers, vision-based gesture recognition and gyroscopes. “NFC has been one of the… More

NFC ads deliver recipes that change with the weather

July 16th, 2013

Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is. “Depending on the temperature at the location of… More

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