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    Visa licenses transactional ad platform

    September 1st, 2014

    Visa has acquired a strategic licence for the technology platform developed by transactional advertising pioneer TrialPay. The company’s technology involves “placing relevant offers around transactions, and using transactional data to show relevant offers”. The move follows an investment by Visa in the company three years ago.

    Facebook closes gifts business

    August 1st, 2014

    Facebook is to close down its gifts service on August 12, Techcrunch reports. “Most of the team has already been reassigned to other commerce initiatives. Those include the Buy button for making ecommerce purchases within Facebook, Auto-Fill for auto-populating your billing info in other shopping apps, and Custom Audiences that let brick-and-mortar merchants retarget Facebook ads to existing customers.”

    Hillshire sells more sausages with BLE beacons

    July 28th, 2014

    A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those… More

    Clear Channel launches NFC advertising in the US and Canada

    July 18th, 2014

    Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets. Bluetooth beacons may also be added to the service “when client demand and consumer benefit arise”, the… More

    Brits turn to mobile for purchase decision making

    July 11th, 2014

    Nearly half of all UK consumers with a tablet or smartphone (46%) now use mobile devices as their primary tool for telecoms purchase decision making, 39% for insurance and 33% for retail, according to new… More

    InMarket reports positive consumer response to Bluetooth beacons

    June 19th, 2014

    Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a… More

    iBeacons go to Cannes

    June 13th, 2014

    Advertising industry executives attending the annual Cannes Lions festival in France next week will be able to use an iBeacon-powered “Around Me” feature within the event’s official iPhone app to detect nearby attendees and connect with them. The app includes “tight LinkedIn integration” to enable visitors to “see who is around them, read their profile and immediately reach out to them through the app”, supplier Eventbase says.

    French retailer uses PowaTag to create 10,000 virtual shops, major UK chains to follow

    June 2nd, 2014

    French fashion retailer Comptoir des Cotonniers is using a platform developed by Powa Technologies to turn posters, billboards, magazines, cafe table tops, postcards, flyers and clothing into ‘virtual boutiques’ that let consumers order and pay for… More

    Morgan Stanley predicts Apple will include NFC in iPhone 6 — and NXP will supply the controller chips

    May 21st, 2014

    “We see growing evidence Apple will adopt NFC as a core part of its mobile payments strategy,” a new report from investment firm Morgan Stanley says — and evidence suggests that NXP has already won… More

    US sports venues to get interactive displays

    May 19th, 2014

    Sports venue display provider Access Sports Media is to use Blue Bite’s mTag platform to add NFC, QR, SMS and geofencing capabilities to its more than 20,000 displays in 200 US sports venues. Access’ network… More

    DNP to add invisible smart ink to printed media

    May 9th, 2014

    Japan-based Dai Nippon Printing has signed a partnership deal with US startup T+ink, developer of an invisible conductive ink technology that can be used to let consumers interact with books, magazines, advertising, tickets, product packaging… More

    Yapital expands mobile payments to advertising media

    May 8th, 2014

    Retailer-owned mobile payments provider Yapital is to add “one click” purchases from printed advertising media to its app, enabling shoppers to order and pay for promoted products by scanning QR codes in merchants’ billboard and… More

    The Hunger Games catches fire with NFC

    April 9th, 2014

    The DVD release of the latest instalment of The Hunger Games movie franchise is being promoted in shopping centres in Australia via digital media panels that “catch fire” when a shopper uses their mobile phone… More

    Paramount promotes Noah with NFC

    April 4th, 2014

    Paramount Pictures has used out-of-home advertising agency Kinetic and MEC to run an NFC-enabled poster campaign in Ireland for Noah, the latest Russell Crowe blockbuster. Consumers can tap their NFC phone to download the film’s… More

    eBay runs NFC ads on tables in coffee shops

    April 4th, 2014

    eBay has rolled out an NFC advertising campaign in 60 premium coffee shops across the UK to promote the online shopping site’s home and garden, DIY and technology sections. The campaign is being delivered using a… More

    Clear Channel to take NFC advertising global

    March 25th, 2014

    Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in… More

    NYC gets NFC ads at bus stops

    March 18th, 2014

    Bus stops in a number of New York City metro areas have been equipped with Thinaire’s Tapp Store solution, enabling consumers to download Android mobile games via NFC, QR or SMS. “By thinking outside the box, we are turning media spaces into virtual marketplaces and delivering free game apps directly to the consumer at a time of receptivity, interest and perceived need,” says Jacob Katsof, director of mobile apps at Thinaire partner PCS Wireless.

    Aldi recruits graduates with NFC campaign at universities

    February 25th, 2014

    Discount supermarket chain Aldi has launched an NFC marketing campaign at nine UK universities, with the goal of inspiring students to apply for the company’s graduate scheme. By tapping their NFC smartphone on the NFC-enabled… More

    KT delivers NFC info points to Mobile World Congress

    February 25th, 2014

    The 65 NFC-enabled digital Tap-n-Go Points located around Fira Gran Via for MWC 14 have been produced by KT, the Korean carrier has announced. The NFC Media Poles deliver a range of information services to… More

    Russian supermarket tests NFC for personalised shopping and loyalty

    December 17th, 2013

    Russian premium supermarket chain Land is piloting personalised NFC shopping using technology developed by Synqera, which combines ‘Loyalty Generator’ coupon dispensers at the front of the store and NFC-enabled Simplate payment devices at the checkout. More

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