Advertising

NFC tag supplier RapidNFC has partnered with UK-based printer Rutland Print to introduce beer mats that incorporate an NFC tag. The cardboard coasters, used in pubs to catch drips from drinkers' glasses, can be full... More

Cinema advertising specialist Digital Cinema Media (DCM) has partnered with outdoor media owner Primesight to install 100 NFC-enabled interactive six-sheet advertising panels in Cineworld, Odeon and Vue cinemas in the UK. "The state of the... More

The fast growing Sydney-based start-up already counts Coca Cola, RIM, Johnson & Johnson and Unilever amongst its clients and has just implemented a major new project for Australian carrier Telstra. More

Canada's Scotiabank is to use NFC smart posters to promote its Scene movie rewards service to a target market of young adults and movie enthusiasts. Over the summer months more than 80 NFC-enabled posters will... More

UK department store chain John Lewis is running an NFC-enabled out-of-home advertising campaign at 100 bus shelters across London. The animated digital creative promotes the upmarket store's online Click and Collect service and prompts users... More

Advertising agency DDB Canada has used NFC tags and QR codes to encourage consumers to interact with a street art installation designed for the launch of the car maker's 2013 Subaru BRZ sports coupe. More

UK-based Signbox has introduced a new, weatherproof version of its Enlighten NFC smart poster that can be deployed out of doors. The new version is available in different sizes and, for high footfall areas, can... More

The Android NFC device will be available to Orange customers in the UK from 6 June, either on contract or for £200 (US$308) on pay-as-you-go. More

The Sydney-based media owner is to equip all its 8,300 out-of-home media sites in Australia, New Zealand, the US and the UK to support NFC, QR, SMS and augmented reality campaigns. More

"The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action," according to an analysis of the largest NFC out-of-home advertising trial to date. More

452 people registered to attend NFC World's first webinar, sponsored by NFCtags.com and featuring speakers from Smartrac, Nokia and Tapit.  More

NFC World's NFC Advertising in Practice webinar takes place later today, at 14:00 GMT (that's 4pm in Paris, 3pm in London and 10am in New York). Speakers from Smartrac, Nokia and Tapit will discuss their... More

The European Commission has opened an in-depth investigation into the planned NFC joint venture between Everything Everywhere, Telefónica and Vodafone UK which will delay launch until after the London Olympics and casts doubts over the timetable for the introduction of similar projects in a number of other European countries. More

US print giant Quad/Graphics has revealed it produced the 500,000 NFC-tagged inserts included in Wired magazine's April 2012 issue. The advertisement, for luxury car maker Lexus, was the first large-scale deployment of NFC tags in... More

NFC World's editor, Sarah Clark, will be hosting a free webinar on "NFC Advertising in Practice" on Wednesday 18 April. Three expert speakers will be discussing the potential NFC holds for advertising and marketing everything... More

A survey conducted in six European countries has found that consumers like the idea of interactive out-of-home advertising — but they expect a 'value exchange' in return for interacting with advertising and the most popular incentives are money or entertainment. More

Swedish ecommerce platform provider Jetshop has provided NFC World with the preliminary results of a landmark project designed to find out how the ability for shoppers to use their mobile phone to make a purchase directly from a printed poster will affect traditional retailing. More

Mercedes, EA Games, Universal, supermarket chain Morrison's, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More

Astral Media, one of the largest media firms in Canada, is adding NFC to its street furniture in Toronto and Montreal. In Toronto, NFC capabilities will be added to Astral Out-of-Home's network of bus shelter... More

The telecoms giant, which has 400m customers in more than thirty countries, is working with Visa to introduce a global Vodafone Mobile Wallet. Subscribers in Germany, the Netherlands, Spain, Turkey and the UK will be the first to get the new service, beginning this financial year. More