Think&Go NFC has picked up first prize in the GSMA’s NFC Challenge at Mobile World Congress 2013 for its Dynamic NFC-Screen, a display technology that enables NFC phone users to interact with video promotions, collect coupons, download content, navigate through advertising media and add products to a mobile shopping basket... More
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Microsoft promotes Office 365 with NFC
Microsoft is promoting its Office 365 service via a smart poster campaign, using Tapit’s NFC platform... More
Scanther offers merchant tags
US startup Scanther is raising funds on Indiegogo for a combined mobile website plus NFC tag package for independent retailers... More
Think&Go unveils NFC video screen
The display technology enables NFC phone users to interact with video promotions, to collect coupons, download content, navigate through advertising media and add products to a mobile shopping basket. More
Australian supermarket Coles tests NFC payments and rewards
“This new trial will assess the user friendliness of the technology, its capacity to increase the speed of transaction, save customers time in store and seamless integration of Flybuys points to add even more value to the Coles customer experience,” says the retailer. More
Isis releases Utah mobile payments usage stats
Active users are now paying with Isis five or more times a week, says Jim Stapleton, the NFC payments platform’s chief sales officer. “Consumers actually only need to know about the passcode, and you kind of have a mental ‘Oh!’ right there as they realize their leather wallet does not have a passcode,” he explained. More
Clear Channel brings NFC to 10,000 ad panels across the UK
The out-of-home advertising giant has begun rolling out 10,000 interactive panels featuring both NFC and QR codes to locations across the UK, “with the upgrade focused on high streets and town centres, reaching over 80% of adults every four weeks.” More
UK media agencies: NFC, HTML5 and mobile privacy are key challenges
NFC is one of three emerging technologies that most excite Britain’s media agencies, along with augmented reality and 4G, a new IAB UK Agency Snap Shot study has found... More
Crosscliq delivers NFC magazine ad for BlackBerry, Rogers and CIBC
An NFC-enabled advert has been included in the latest issue of a Canadian mobile operator’s customer magazine... More
Tapit raises US$2.4m Series A to grow NFC platform
The Sydney-based NFC specialist is to use the funds to expand internationally, adding a local presence in South Africa, Israel, India, Mexico, the US, UK, Sweden, Japan, Vietnam, UAE, Singapore and, potentially, China. More
China Mobile to unveil its NFC payments service on 5 December
China Mobile, the world’s largest mobile network operator with close to 700m subscribers, is to demonstrate its NFC payments platform for the first time on 5 December at its Worldwide Developers Conference... More
Mumbai movie fans tap for tix
Movie-goers at a multiplex in Mumbai, India can now book tickets, leave feedback and like the Cinemax theatre chain on Facebook after tapping smart posters or NFC enabled standees in the cinema foyer... More
Pepsi Special gets Tokyo NFC advertising campaign
Drinks distributor Suntory is promoting the launch of Pepsi Special in Japan via NFC tags placed on two Tokyo railway lines that offer travellers the chance to win free samples and access information about the new “fat-busting” soda drink. More
Microsoft promotes Halo 4 with NFC
For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More
1,500 French restaurants get NFC customer review stickers
1,553 restaurants in 133 towns across France, voted by users of restaurant reviews site Cityvox as their favourites throughout the country, are being provided with interactive window stickers that let diners access Cityvox customer reviews via their NFC phone... More
Game4u adds NFC likes
Indian video games retailer Game4u has installed smart posters in its stores that let NFC phone users tap their handset to “like” the retailer on Facebook... More
Marie Claire magazine runs NFC print advertisement
“As the number of NFC-equipped handsets grows, this technology becomes attractive for advertisers looking for a way to bridge the offline print world with the online digital world and boost consumer engagement,” says the magazine publisher’s Declan Boyle. “It’s immediate, measurable, dynamic and a low-cost platform with flexible distribution.” More
NXP launches new generation of NFC tags with built-in security features
NXP has launched a new generation of NFC tag chips that feature a range of built-in security features... More
Project Oscar opens for business as ‘Weve’
The mobile commerce joint venture between UK carriers EE, O2 and Vodafone is to be called Weve and will initially focus on mobile advertising solutions, with NFC payments to follow later. More
Rock the Vote picks NFC for poster campaign
Rock the Vote, an organisation which aims to motivate young people to vote in this year’s US presidential election, is including NFC tags in its out-of-home media campaign... More