NFC World

Think&Go wins NFC Challenge

Think&Go NFC has picked up first prize in the GSMA’s NFC Challenge at Mobile World Congress 2013 for its Dynamic NFC-Screen, a display technology that enables NFC phone users to interact with video promotions, collect coupons, download content, navigate through advertising media and add products to a mobile shopping basket... More






NFC World

Isis releases Utah mobile payments usage stats

Isis's Jim Stapleton

Active users are now paying with Isis five or more times a week, says Jim Stapleton, the NFC payments platform’s chief sales officer. “Consumers actually only need to know about the passcode, and you kind of have a mental ‘Oh!’ right there as they realize their leather wallet does not have a passcode,” he explained. More









NFC World

Microsoft promotes Halo 4 with NFC

Microsoft's Halo 4 NFC poster campaign

For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More




NFC World

Marie Claire magazine runs NFC print advertisement

Marie Claire is to run the UK's first NFC magazine ad

“As the number of NFC-equipped handsets grows, this technology becomes attractive for advertisers looking for a way to bridge the offline print world with the online digital world and boost consumer engagement,” says the magazine publisher’s Declan Boyle. “It’s immediate, measurable, dynamic and a low-cost platform with flexible distribution.” More