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    Augmented Reality

    News about Augmented Reality.

    Covent Garden offers augmented reality gift for Christmas shoppers

    November 22nd, 2016

    London’s Covent Garden shopping district is showcasing what it claims to be the largest showcase of augmented reality (AR) technology attempted in one location, with Christmas shoppers offered exclusive offers, gift guides and immersive shopping… More

    Apple to develop iPhone connected digital glasses?

    November 16th, 2016

    Apple is looking at developing digital glasses connected wirelessly to a wearer’s iPhone, which would show images and other information in the wearer’s field of vision and may use augmented reality, a report in Bloomberg suggests. Apple has talked about its glasses project with potential suppliers, according to people familiar with those discussions, the report adds. Should Apple ultimately decide to proceed with the device, it would be introduced in 2018 at the earliest.

    French store uses augmented reality for Christmas shoppers

    November 14th, 2016

    French department store Galeries Lafayette is using augmented reality to offer Christmas shoppers a virtual Arctic experience telling the story of climate change. The store’s ‘Amazing Arctic Christmas’ tells the story of a family of polar bears who must venture away from the North Pole due to melting ice caps, taking refuge under the store’s dome. Parisian start-up Sky Boy has partnered with them to create a mobile app, in which the bears come to life in the store.

    UK consumers say mobile payments are ‘life changing’

    November 4th, 2016

    More than one third of UK consumers (37%) describe mobile payments as “life changing” while 57% say the same thing for contactless transactions, research by UK bank Barclays reveals. “Shoppers are more likely to visit a store kitted out with virtual reality (57%), smart fitting rooms (57%) or augmented reality (52%),” the research also reveals.

    UK consumers spend £36 every month using mobile payments, study finds

    November 1st, 2016

    British consumers are spending an average of £36.76 (US$44.95) of their monthly disposable income through mobile payments, equating to £1.46bn (US$1.78bn) spent using mobile devices in the UK every month, research released by VoucherCodes reveals…. More

    Pokemon Go to add NFC for trading

    July 18th, 2016

    Players of augmented reality mobile app Pokemon Go will soon be able to trade the Pokemon they catch with other players through NFC, according to PokeGoFans. “Pokemon trading is one of the features that will be added to the game in upcoming updates,” the publication says. “Pokemon Go trading will be done using NFC — that is, sharing Pokemons without any cable by touching two phones together. There will be other trading options also available.”

    Mumbai airport launches augmented reality and BLE beacon app

    November 6th, 2015

    Passengers at Mumbai’s GVK Chhatrapati Shivaji International Airport (CSIA) can now navigate through Terminal 2 using a mobile app and interactive maps based on augmented reality and Bluetooth Low Energy (BLE) beacons. “The app works on an innovative platform developed on the combination of Indoor Atlas and iBeacon technologies that creates magnetically modelled maps and provides location-based information,” CSIA says.

    House of Fraser adds AR to mobile app

    October 5th, 2015

    UK department store chain House of Fraser has introduced augmented reality (AR) into its iOS mobile app to let shoppers make purchases from videos, 3D product previews, recipes and lookbooks via a Scan to Explore feature. “The AR function was introduced into the apps through integrating the Layar AR SDK technology with our app commerce platform,” says platform provider Poq.

    Residence Inn trials augmented reality

    June 11th, 2015

    Hotel chain Residence Inn by Marriott is to pilot image recognition and augmented reality technology that will allow guests to scan beverage coasters to access interactive experiences, including games and food and drink suggestions, on their smartphones. The chain is using visual discovery platform Blippar for the service and will test it in Boston, Austin, Los Angeles and Washington DC.

    Westpac NZ unveils augmented reality banking app

    August 5th, 2014

    Westpac New Zealand is to release a mobile banking app that uses augmented reality and 3D imaging to let customers with an iOS device check their credit and debit card balances, make payments and find… More

    Walgreens tests augmented reality offers in stores

    July 1st, 2014

    US pharmacy chain Walgreens is piloting a shopper marketing platform that uses Google’s Project Tango 3D augmented reality technology to let shoppers locate a particular product, get directions to the correct aisle and earn rewards… More

    McDonald’s World Cup app turns fast food into football match

    May 20th, 2014

    McDonald’s is set to roll out a new campaign for the 2014 Fifa World Cup using an augmented reality app to turn packaging and tables into virtual football games. By scanning a fries box with a mobile phone that has… More

    Introducing NFC World+, the new way to keep up to date with the mobile transaction revolution

    May 7th, 2014

    Starting today, NFC World has a new name and a new mission — to report on the full array of emerging technologies that are transforming how consumers choose what to buy, who to buy from,… More

    Disney Infinity NFC figure video game begins shipping

    August 19th, 2013

    Disney Infinity, the NFC figurine based multi-platform video game, has begun shipping worldwide. Disney Infinity allows gamers to add characters and scenarios to their gaming experience by placing a figure or a Power Disc on an… More

    USPS offers NFC discounts

    July 29th, 2013

    The US Postal Service is offering marketers a 2% discount if they incorporate NFC, 2D barcodes or augmented reality in their direct mail campaigns between August 1 and September 30, reports Direct Marketing News. On the topic of NFC, VP of new products and innovation Gary Reblin said: “Market penetration may take some time, but it’s a natural fit, with the way consumers interact with their mobile phones and direct mail.”

    Avanade unveils interactive shopping with NFC, augmented reality and Kinect motion sensing

    March 27th, 2013

    The Microsoft- and Accenture-owned IT company’s new solution allows consumers to select items promoted on interactive screens and then “drag and drop” them into their mobile phone using simple hand gestures, to collect detailed information about a product or add it to a shopping basket.  More

    UK media agencies: NFC, HTML5 and mobile privacy are key challenges

    February 5th, 2013

    NFC is one of three emerging technologies that most excite Britain’s media agencies, along with augmented reality and 4G, a new IAB UK Agency Snap Shot study has found. The study also found, however, that NFC… More

    South Downs Way gets NFC sign posts

    January 11th, 2013

    “There are fascinating landscapes across the National Park where it’s just not appropriate to put up large display panels,” says the trail officer for the 100-mile walking route across the south of England. “By ‘tapping in’ to these small signs smartphone users will be able to discover all sorts of information about the land they’re walking through.” More

    Nokia unveils Windows Phone 8 devices with NFC

    September 5th, 2012

    Both the flagship Nokia Lumia 920 and the Lumia 820 will come with NFC, the handset maker has announced, and NFC functionality will be included in WP8 apps from Vimeo, YouSendIt and the Michelin Guide. More

    Gartner places NFC in ‘trough of disillusionment’

    August 16th, 2012

    NFC payments are five to ten years away from mainstream adoption and on the crossover between the ‘Peak of Inflated Expectations’ and the ‘Trough of Disillusionment’, according to this year’s Gartner Hype Cycle for Emerging Technologies. NFC as a whole is expected to hit the mainstream more quickly, but is still two to five years away from maturity. More

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