Nearly 1.6bn coupons will be delivered annually to consumers via Bluetooth Low Energy (BLE) beacons by 2020, up from 11m this year, Juniper Research predicts... More
Beacons
Dutch city rolls out BLE beacons
More than 100 retailers and hospitality locations across the city of Tilburg in the Netherlands have begun installing Bluetooth Low Energy (BLE) beacons to send out targeted messages to customers... More
Fashion mag drives 500,000 store visits with beacon campaign
Women’s fashion magazine Elle has seen more than half a million in-store visits and a greater than 12% engagement rate result from its BLE beacon based ‘Shop Now... More
Beacons to drive $7.5bn in holiday season spending
Bluetooth low energy (BLE) beacons and proximity marketing solutions will drive US$7.5bn in spending by millennials in the US this holiday season, research from beacon network inMarket predicts... More
28% of UK shoppers want beacons in-store
More than one in four UK shoppers (28%) would like retailers to know exactly who they are when they walk in using location-based technologies such as iBeacon, research by Harris Interactive for Salesforce UK reveals... More
Sensoro creates network of 110,000 Bluetooth beacons in China
Bluetooth beacon provider Sensoro has linked together the 110,000 Bluetooth Low Energy (BLE) beacons it has deployed across China to create a single platform that marketers can use to send highly targeted offers to shoppers... More
Shopkick installs BLE beacons to reward Vanity customers
Users of mobile marketing app Shopkick can now earn rewards via Bluetooth Low Energy (BLE) beacons every time they walk into one of fashion retailer Vanity’s 150 US stores. “Shopkick will install two shopBeacon devices in every Vanity store,” Shopkick says... More
Mumbai airport launches augmented reality and BLE beacon app
Passengers at Mumbai’s GVK Chhatrapati Shivaji International Airport (CSIA) can now navigate through Terminal 2 using a mobile app and interactive maps based on augmented reality and Bluetooth Low Energy (BLE) beacons... More
Dutch commuters to get Bluetooth offers
Dutch public transport operator Syntus is to send out offers and promotions to commuters using a national network of 3,000 Bluetooth beacons that work in conjunction with a mobile ticketing app provided by Corethree... More
Poynt raises $28m for smart POS terminal
Poynt, the POS maker founded by former Google Wallet lead Osama Bedier, has raised US$28m in a Series B funding round and announced that it has gained PCI PTS, PCI DSS and EMV certification for its device... More
Auchan rolls out Bluetooth and NFC payment beacons in Luxembourg
Supermarket chain Auchan is installing Digicash Bluetooth and NFC payment beacons at checkouts at its hypermarket in Luxembourg to enable shoppers to pay for purchases and collect loyalty points with their mobile phone... More
Pizza Hut installs Bluetooth beacons at 1,471 locations in China
Some 1,471 Pizza Hut restaurants in mainland China have installed Bluetooth Low Energy (BLE) beacons from Sensoro to send out coupons, WeChat movie ticket prizes, special offers and discounts directly to customers’ smartphones... More
Pittsburgh Penguins fans get BLE offers
Fans of the Pittsburgh Penguins ice hockey team will receive exclusive content on their mobile device when attending games at the Consol Energy Center throughout the 2015-2016 season via Bluetooth Low Energy (BLE) beacons... More
UK black cabs to get Bluetooth beacons
Commuters in taxi cabs across the UK cities of London, Edinburgh, Glasgow, Manchester and Birmingham will soon receive context-relevant messages as they travel... More
Google ‘shut down’ beacon project
A Google service called Google Here that would send notifications via Google Maps and beacons in participating stores was shut by CEO Larry Page this year... More
Cyber Group and Sensoro roll out beacons across Greater China
Chinese chain store operator Cyber Group has launched a joint venture with beacon platform provider Sensoro to roll out Bluetooth Low Energy (BLE) beacons across Japan and the Greater China region... More
PREIT installs BLE beacons in US malls
Retail shopping mall owner Pennsylvania Real Estate Investment Trust (PREIT) is to roll out Bluetooth Low Energy (BLE) beacons in its shopping centres in 12 US states, allowing retailers and brands to trigger offers and information in shoppers’ smartphones... More
Elle launches BLE beacon offers across the US
Women’s fashion magazine Elle has launched a promotion across the US that makes use of Bluetooth Low Energy (BLE) beacons and geofence technology to trigger exclusive content and offers in a shopper’s smartphone when they are within range of a participating store partner... More
SmarTone unveils Kiss mobile marketing platform with NFC payments and Bluetooth beacons
Hong Kong mobile network operator SmarTone has unveiled Kissco, an end-to-end mobile marketing platform incorporating Kiss Pay, a mobile payments service based on NFC and ultrasound technology, a Kiss Dollars loyalty program and Kiss Beacons to allow retailers to send out offers and promotions directly to customers’ smartphones from their stores... More
Target tests Bluetooth beacons in 50 US stores
US retail giant Target has begun testing Bluetooth Low Energy (BLE) beacons in 50 stores nationwide to send deals and recommendations on nearby products directly to a shopper’s smartphone running the retailer’s iOS mobile app... More