MCX is now open to supporting both NFC and Bluetooth Low Energy for payments and is in conversation with credit card issuers about opening up its CurrentC mobile wallet to payment cards, CEO Dekkers Davidson and COO Scott Rankin have told reporters... More
The former head of Google Wallet has unveiled a payment terminal supporting mag stripe, EMV, NFC, QR codes and beacon technology with no add-ons or dongles needed... More
UK Football League sponsor Sky Bet has installed Bluetooth beacons at Elland Road, Leeds and the New York Stadium, Rotherham to send offers to football fans as part of a pilot project that could be rolled out to other locations across the country... More
Proximity marketing specialist Swirl has unveiled an in-store programmatic ad exchange that enables retailers and brands to reach consumers with relevant content and offers on their smartphones while they shop at participating locations... More
A recently published Apple patent hints that the company is working on future CarPlay functionality that would allow users to lock and unlock car doors, start engines and perform other tasks using their iOS device and geofence technology... More
Europe’s largest online restaurant booking website is testing Apple’s iBeacon location technology to send offers and menus to potential diners toting iPhones as they pass by a participating location... More
Dutch newspaper publisher NDC Media is testing Bluetooth beacons with thirty shops in the town of Leeuwarden, Netherlands, to send offers to consumer smartphones running the Lightcurb mobile app... More
Location-based shopping app Shopkick reports that it has driven more than US$1bn in revenue for its partner retailers since its launch in 2010, more than half of which occurred in the past year... More
Canadian startup Bionym has begun shipping its Nymi wristband to partners and key developers after starting to take pre-orders in September last year... More
The Android 5.0 SDK is now available to developers ahead of the scheduled launch of Android 5.0 ‘Lollipop’ in November... More
The National Roman Legion Museum in Caerleon, Wales, is using Bluetooth beacons to let visitors discover more about the collections on show on their mobile devices... More
Hong Kong mobile network operator SmarTone has introduced ST Beacon, a marketing service that lets retailers send promotional messages to customers with an Android or iOS device using Bluetooth... More
Square has added a feature to its Square Cash app that lets users leverage Bluetooth Low Energy (BLE) to make payments to anyone nearby, as well as an order ahead service for users of its Android and iOS apps... More
Pay with Hailo, a service that uses Apple’s iBeacon technology to let users of the Hailo taxi hailing app pay drivers with their smartphone, is experiencing “steady growth”, Naoise Irwin, the company’s VP of strategic initiatives, has told NFC World+ — and Hailo now plans to roll out the service across its growing international network... More
The US Tennis Association (USTA) has used a network of Bluetooth beacons placed around the US Open’s Flushing Meadows venue to tailor its mobile app to event attendees, learn how ticket holders moved around the location, and push messages to fans... More
Brewer Carlsberg is distributing beer mats containing an NFC tag and a QR code and installing Bluetooth beacons at 250 pubs and bars across Denmark to support its Crowdit offers and venue discovery app. More
Passengers travelling with KLM from Amsterdam’s Schiphol Airport can now use the airline’s app to get a map of the airport that shows the route they need to take to their gate and the time required to get to there... More
Sending customers more than one push notification from a beacon platform in the same store leads to a 313% decline in app usage, a study conducted by Bluetooth Low Energy (BLE) marketing platform InMarket has found... More
Upmarket UK department store chain John Lewis has invested £100,000 in Localz, a startup that uses Bluetooth beacons to improve the in-store shopping experience and has won the retailer’s first JLAB incubator program... More
Mobile offers platform Shopkick, which is working with a number of high profile US retailers to roll out a network of Bluetooth Low Energy (BLE) beacons, has been acquired by SK Planet (SKP), operator of Korea’s largest shopper rewards program and part of the same group as carrier SK Telecom... More