Pittsburgh Penguins fans get BLE offers

Fans of the Pittsburgh Penguins ice hockey team will receive exclusive content on their mobile device when attending games at the Consol Energy Center throughout the 2015-2016 season via Bluetooth Low Energy (BLE) beacons... More


Estimote uses BLE stickers for indoor location

Bluetooth Low Energy (BLE) specialist Estimote has released an indoor location solution incorporating Estimote Stickers, Estimote Cloud and a mobile app to enable a user to search for objects tagged with stickers in specific locations... More




PREIT installs BLE beacons in US malls

Retail shopping mall owner Pennsylvania Real Estate Investment Trust (PREIT) is to roll out Bluetooth Low Energy (BLE) beacons in its shopping centres in 12 US states, allowing retailers and brands to trigger offers and information in shoppers’ smartphones... More


Elle launches BLE beacon offers across the US

Elle

Women’s fashion magazine Elle has launched a promotion across the US that makes use of Bluetooth Low Energy (BLE) beacons and geofence technology to trigger exclusive content and offers in a shopper’s smartphone when they are within range of a participating store partner... More


What's New in Payments

SmarTone unveils Kiss mobile marketing platform with NFC payments and Bluetooth beacons

Hong Kong mobile network operator SmarTone has unveiled Kissco, an end-to-end mobile marketing platform incorporating Kiss Pay, a mobile payments service based on NFC and ultrasound technology, a Kiss Dollars loyalty program and Kiss Beacons to allow retailers to send out offers and promotions directly to customers’ smartphones from their stores... More


Target tests Bluetooth beacons in 50 US stores

US retail giant Target has begun testing Bluetooth Low Energy (BLE) beacons in 50 stores nationwide to send deals and recommendations on nearby products directly to a shopper’s smartphone running the retailer’s iOS mobile app... More


Hampton Inn hotels install beacons in Seattle

Guests at hotel chain Hampton Inn are to be greeted with personalised messages, digital concierge services, directions and tailored offers on their smartphones via Bluetooth Low Energy (BLE) beacons deployed across  Seattle... More


What's New in Payments

SIX and Swisscom partner with banks for national mobile payments service

SIX and Swisscom

Switzerland’s financial infrastructure operator SIX and telecommunications provider Swisscom have partnered with a number of banks in the country to establish a nationwide mobile payments service that would enable consumers to make in-store mobile payments at retail locations using either NFC, Bluetooth Low Energy (BLE) or a combination of both, SIX has told NFC World... More