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    Books

    News about Books.

    Shazam launches visual recognition marketing platform with global brands

    June 2nd, 2015

    Shazam has launched a visual recognition marketing platform that lets its mobile app users scan Shazam-enabled logos or QR codes placed on images to access custom mobile experiences including interactive content, special offers and the… More

    Turkish Airlines offers travel benefits via BLE

    July 25th, 2014

    “Visitors to Turkish Airlines’ Lounge Istanbul at Atatürk Airport will now be able to access the digital Sky Library on their own devices following the installation of iBeacons in the lounge,”  Future Travel Experience reports. “When a passenger with the app installed on their device is within the vicinity of an iBeacon, they will automatically receive a WiFi password, a support number and access to the Sky Library, which includes a selection of digital books and magazines.”

    Amazon unveils smartphone that lets users shop the world around them

    June 19th, 2014

    Amazon has launched Fire, a smartphone that includes 3D “dynamic perspective” technology and a dedicated Firefly button that lets users recognize — and buy from Amazon — physical products, movies and music that they come… More

    DNP to add invisible smart ink to printed media

    May 9th, 2014

    Japan-based Dai Nippon Printing has signed a partnership deal with US startup T+ink, developer of an invisible conductive ink technology that can be used to let consumers interact with books, magazines, advertising, tickets, product packaging… More

    Philippines tourists get NFC info

    March 26th, 2014

    A visitor information service that combines ebooks and mobile apps with NFC and QR codes placed at tourist attractions is to be expanded across the Philippines. The Digital Tourism project, developed by new media startup InnoPub Media and carrier Smart Communications, was piloted in the city of Cebu and is now going live in Iloilo, Baguio City and “other areas of the country”.

    Giraffe restaurants offer NFC treats

    December 6th, 2013

    London branches of Tesco-owned restaurant chain Giraffe have begun offering customers daily giveaways through NFC table tents as part of an online advent calendar campaign. Customers can retrieve a special offer, Christmas tip, free chocolate,… More

    Join us next week for a free webinar on NFC toys and games

    December 5th, 2013

    NFC technology is included in the Nintendo Wii U and Disney Infinity as well as numerous smartphones and tablets — and it may yet make an appearance in Microsoft’s Xbox One. Join our webinar on Thursday 12 December to find out how NFC is changing the rules of the game. More

    Join NFC World for a free webinar on NFC in toys and games

    November 20th, 2013

    The next event in NFC World’s free educational webinar series, to be held from 13:00 to 14:00 GMT  on Thursday 12 December, will focus on using NFC in toys and games. Join NFC World’s editor… More

    Japanese library adds NFC tags

    July 16th, 2013

    A library in the city of Hannō, Japan, is using NFC tags attached to bookshelves to provide readers with access to a range of services, designed to transform it from the traditional concept of a… More

    Google runs NFC campaign in Australian airports

    July 8th, 2013

    Google is running an NFC and QR code based digital advertising campaign in airports around Australia, allowing travellers to use a smartphone or tablet to take control of Google Play video ads on giant screens…. More

    Bookstore Libri pilots NFC service in Hungary

    June 13th, 2013

    An NFC mobile shopping application developed by mobile financial services provider SafePay Systems has achieved an overall satisfaction rate of 90% with shoppers who used the service during a pilot at Hungarian bookstore chain Libri… More

    Finnish book uses NFC tag for video content

    June 5th, 2013

    Readers of a biography of former Nokia chief technology officer Yrjö Neuvo can access multimedia content by tapping an NFC tag inside the book’s back cover with their phones. Bit Bang has been published by… More

    WordPress plugin offers NFC

    November 12th, 2012

    The developers behind Project Ingeborg, which can provide visitors to a town or city with the ability to download books, works of art and other information relevant to particular locations via NFC tags and QR codes, have made the system available as a plugin for the popular WordPress content management platform. The Pingeb.org plugin is based on a service tested earlier this year in the Austrian town of Klagenfurt.

    Balloon book adds multimedia with integrated NFC tags

    September 26th, 2012

    Readers of “Catch the Sun: Ballooning Across the Globe” will be able to use their NFC phone and the tags embedded throughout the book to access movie clips, download music, share to social media and even add their own content. More

    Austrian town ties book downloads to locations

    July 10th, 2012

    Seventy sites in the Austrian town of Klagenfurt have been equipped with NFC and QR code stickers that enable visitors and local residents to download books related to the location of each sticker. Both fiction… More

    Barnes & Noble to add NFC to Nook e-reader

    May 1st, 2012

    With an NFC-enabled Nook, you could “walk up to any of our pictures, any [of] our aisles, any of our bestseller lists, and just touch the book, and get information on that physical book on your Nook and have some frictionless purchase experience. That’s coming, and we could lead in that area,” the US bookseller’s CEO has told Fortune. More

    Atria launches first NFC-enabled book

    October 31st, 2011

    The first 1,000 copies of a The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy, a new book by Gary Schwartz, chairman of the US chapter of the Mobile Entertainment Forum (MEF) and CEO of Impact… More