News about Boston.
June 11th, 2015
Hotel chain Residence Inn by Marriott is to pilot image recognition and augmented reality technology that will allow guests to scan beverage coasters to access interactive experiences, including games and food and drink suggestions, on their smartphones. The chain is using visual discovery platform Blippar for the service and will test it in Boston, Austin, Los Angeles and Washington DC.
October 13th, 2014
Pay with Hailo, a service that uses Apple’s iBeacon technology to let users of the Hailo taxi hailing app pay drivers with their smartphone, is experiencing “steady growth”, Naoise Irwin, the company’s VP of strategic…
July 9th, 2014
Boston startup Robin has closed a US$1.4m seed funding round to expand and develop a solution that uses iBeacons and Bluetooth Low Energy (BLE) to let workers interact with the office space around them. Using the beacons, the Robin mobile app and the company’s dashboard, users can control the workplace and automate tasks such as room booking, heating and lighting control, and locating coworkers.
June 18th, 2014
US mobile payments service LevelUp is to provide its merchants with the ability to push offers to shoppers via Bluetooth Low Energy (BLE) beacons built into the next version of its POS device. The move…
February 14th, 2014
Payment services provider Merchant Warehouse has integrated Isis SmartTap into its Genius Customer Engagement Platform, enabling small and medium sized businesses to process NFC payments and deploy customized offers to new and prospective customers via the Isis Mobile Wallet. The service is available initially to merchants located in the Boston area.
October 8th, 2013
Fashion magazine Vogue has become the first brand to make use of interactive NFC screens installed in New York taxi cabs by Creative Mobile Technologies. The three week campaign ran in August 2013 and enabled…
July 29th, 2013
iCashTV, an in-store digital advertising network for check cashing and currency exchange offices, is introducing Blue Bite’s mTag NFC platform across the US. The NFC tags will be located next to teller windows at hundreds…
May 16th, 2013
Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs. Passengers see video or static messages on CMT’s…
October 4th, 2012
Verizon, Samsung and Facebook are backing a series of NFC hackathons which are to take place in New York, Boston and San Francisco this month. The hackathons take place over separate weekends — the first is…
November 8th, 2011
Digital marketing agency Isobar is holding an NFC Hackathon in San Francisco later this month, to coincide with the Appnation III conference. The Create 32 event will follow a similar format to the Create 48 hackathon held in Boston in September and will start at 8am on November 30. Developers, hackers, and start-ups are invited to create new NFC applications in just 32 hours before demonstrating them to a judging panel.
November 3rd, 2011
US ad agency Digitas has opened a mobile retail showcase in Boston to teach clients how to use mobile to attract and keep customers. Hands-on demonstrations of NFC and other technologies show companies how consumers…