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    Coke

    News about Coke.

    Isis NFC mobile wallet goes live across the US

    November 14th, 2013

    NFC payments are now available to AT&T, T-Mobile and Verizon Wireless subscribers across the US, with the national launch of the Isis Mobile Wallet. A 20% discount on their first $200 of purchases made with… More

    Coca-Cola runs NFC promotion in 100 stores

    August 13th, 2013

    Coca-Cola is conducting an NFC marketing campaign in one hundred Australian retail stores, with the aim of engaging consumers at the point of sale and driving downloads of its loyalty app. The promotion makes use… More

    Coca-Cola tests NFC vending

    November 11th, 2011

    “We’re doing a trial with Google Wallet and it’s great for those consumers who don’t have cash but want to buy a Coke,” Coca-Cola SVP Wendy Clark told attendees at Ad:tech in New York this week, Mobile Commerce Daily reports. “We’re experimenting with this…. The combination of mobile commerce and location technology moves our business from the point of sale to the point of thirst,” she explained. “If we know where you are and that you are thirsty we can move you to the nearest outlet to quench that thirst.”