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    Cost-per-tap (CPT)

    News about Cost-per-tap (CPT).

    CBS Outdoor picks Proxama for NFC

    October 29th, 2013

    Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate. More than 8,000 locations in the UK and Europe are due to go live by the… More