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    Declan Boyle

    News about Declan Boyle.

    Marie Claire magazine runs NFC print advertisement

    November 7th, 2012

    “As the number of NFC-equipped handsets grows, this technology becomes attractive for advertisers looking for a way to bridge the offline print world with the online digital world and boost consumer engagement,” says the magazine publisher’s Declan Boyle. “It’s immediate, measurable, dynamic and a low-cost platform with flexible distribution.” More