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    Digital watermarks

    News about Digital watermarks.

    Office Depot delivers marketing messages to shoppers via Shazam audio watermarks

    December 3rd, 2014

    Office Depot has become the first retail chain to roll out Shazam In-Store, a mobile marketing platform that makes use of the Shazam music discovery app, inaudible digital watermarks, a merchant’s overhead music system and… More

    Edinburgh trams use QR codes to validate mobile tickets before boarding

    June 30th, 2014

    The city of Edinburgh’s new tram service is using QR codes placed at tram stops to validate passengers’ mobile tickets before they board. Passengers of Edinburgh Trams can use an app, developed by Corethree, to select,… More

    Ticketmaster adds animated watermarks to mobile tickets

    June 17th, 2014

    Ticketmaster has launched an iPhone app that uses an animated watermark to prove that a mobile ticket is authentic and valid. The app also lets ticket buyers resell tickets they own and transfer tickets to… More

    French retailer uses PowaTag to create 10,000 virtual shops, major UK chains to follow

    June 2nd, 2014

    French fashion retailer Comptoir des Cotonniers is using a platform developed by Powa Technologies to turn posters, billboards, magazines, cafe table tops, postcards, flyers and clothing into ‘virtual boutiques’ that let consumers order and pay for… More

    Introducing NFC World+, the new way to keep up to date with the mobile transaction revolution

    May 7th, 2014

    Starting today, NFC World has a new name and a new mission — to report on the full array of emerging technologies that are transforming how consumers choose what to buy, who to buy from,… More