News about Direct mail.
October 15th, 2013
Aspiring US politician Rico Reyes is using NFC solutions provider Camintel’s Touch2Vote platform to send out NFC and QR code-enabled flyers in a bid to attract the support of younger voters in Austin, Texas. The…
July 29th, 2013
The US Postal Service is offering marketers a 2% discount if they incorporate NFC, 2D barcodes or augmented reality in their direct mail campaigns between August 1 and September 30, reports Direct Marketing News. On the topic of NFC, VP of new products and innovation Gary Reblin said: “Market penetration may take some time, but it’s a natural fit, with the way consumers interact with their mobile phones and direct mail.”