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    Direct mail

    News about Direct mail.

    US politician uses NFC campaign to attract younger voters

    October 15th, 2013

    Aspiring US politician Rico Reyes is using NFC solutions provider Camintel’s Touch2Vote platform to send out NFC and QR code-enabled flyers in a bid to attract the support of younger voters in Austin, Texas. The… More

    USPS offers NFC discounts

    July 29th, 2013

    The US Postal Service is offering marketers a 2% discount if they incorporate NFC, 2D barcodes or augmented reality in their direct mail campaigns between August 1 and September 30, reports Direct Marketing News. On the topic of NFC, VP of new products and innovation Gary Reblin said: “Market penetration may take some time, but it’s a natural fit, with the way consumers interact with their mobile phones and direct mail.”