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    Engagement

    News about Engagement.

    Italian olive oil brands integrate NFC for authentication and engagement

    November 1st, 2016

    Italian olive oil brands Buonamici, La Ranocchiaia, SPO and Il Cavallino are integrating NFC tags into their product lines to enable authentication and enhance consumer engagement, by delivering product information and other relevant content to… More

    NXP and Guala add NFC security to wine and spirit bottle caps

    January 19th, 2016

    PARTNER NEWS: Leading bottle cap supplier Guala Closures Group is working with chip maker NXP to develop NFC-enabled closures for wine and spirit bottles that will allow consumers to check the product’s authenticity and whether or not the beverage has been tampered with. More

    Deutsche Telekom adds loyalty to MyWallet

    November 6th, 2015

    Deutsche Telekom has launched the second version of its MyWallet NFC mobile payment solution, adding advertising and loyalty powered by Mozido. “Mozido’s SaaS platform enables MyWallet 2.0 customers to participate in customer engagement campaigns, redeem offers and manage virtual digital loyalty cards directly from their smartphones,” Mozido says. The carrier first launched MyWallet in May 2014.

    Norwich buses get Bluetooth beacons that deliver offers to passengers on the move

    November 25th, 2014

    UK transportation operator FirstGroup has installed Bluetooth Low Energy (BLE) beacons on buses in the city of Norwich to help deliver content and offers to passengers’ smartphones. Twenty merchants have signed up for a six… More

    Pepsi tests NFC for shopper marketing

    July 29th, 2014

    Pepsi has tested a new NFC shopper marketing solution developed by logistics optimisation solutions provider Rehrig Pacific that uses NFC chips and QR codes on display trays to “increase the opportunity for consumer interaction, at the point of sale, without increased merchandising or delivery costs”. The pilot at the Pepsi Bottling branch in Burnsville, Minneapolis resulted in a 48% click-through conversion rate, 2.8% engagement rate and 1.34% response rate. A full case study is available here (PDF).

    UK city to run NFC, QR and BLE shopper marketing pilot

    July 11th, 2014

    Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich. Proximity engagement… More

    John Lewis backs tech startups

    May 29th, 2014

    Upmarket UK department store chain John Lewis has chosen iBeacon, smart label and in-store digital engagement start-up firms to join JLAB, its first technology business incubator. Localz, Tap2Connect and Viewsy are among five finalists to be supported with cash and office space, which John Lewis says have the potential to “shape the shopping experience of the future”.

    Duane Reade installs Bluetooth beacons in ten New York stores

    May 8th, 2014

    New York-based drugstore chain Duane Reade has upgraded its iPhone app to include support for iBeacons and ten of its 240 New York stores have been equipped with Bluetooth LE beacons in a bid to… More

    UK retailer Argos pilots NFC marketing in 40 UK stores

    January 30th, 2014

    UK retail chain Argos is conducting an NFC pilot in 40 of its stores, enabling shoppers to tap their NFC smartphones to engage with store staff wearing NFC-enabled lanyards and have the latest offers sent… More

    Thinaire combines NFC and BLE

    January 15th, 2014

    NFC marketing specialist Thinaire has added support for Bluetooth LE to its mobile engagement management platform, enabling brands to communicate with consumers via either NFC or BLE — depending on the capabilities of their mobile device. The introduction of Thinaire Spaces “is based on marketers’ demand for both BLE and NFC to meet their emerging needs across retail, media, product and beyond,” says CMO Patrick Meyer.

    Kraft, NAM and Thinaire report on Bay Area NFC grocery store pilot

    October 17th, 2012

    The food giant, coupon publisher and NFC specialist partnered with grocery retailer Safeway for a marketing pilot which took place at five stores during August. More