Consumers may soon be able to collect rewards at smart recycling points and kerbside collections for recycling plastic bottles and other reusable packaging fitted with NFC labels that uniquely identify each item... More
PARTNER NEWS: Food giant Kraft Heinz is using tamper resistant NXP NFC tags for an innovative marketing campaign that lets customers tap their NFC phone to a tag incorporated into product packaging for a chance to win a gift card — but only if they have first purchased the product and opened the packet... More
PARTNER NEWS: A new NFC tag inlay, jointly developed by NXP and Identiv, is now available to order at an “unrivalled” price of US$0.05 per unit, “enabling a new generation of smart products across a wide range of end markets where NFC may have been previously considered price prohibitive.”... More
Point-of-purchase design and manufacturing company Creative Instore Solutions (CIS) has partnered with NFC vendor Tapit to embed NFC tags into merchandising displays for FMCG products... More