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    Formula 1

    News about Formula 1.

    Codemasters Japan to promote video game via NFC

    April 24th, 2013

    “We are bringing the traditional, static in-store experience to life with Codemasters,” tag platform provider Tapit’s Niklas Bakos has told NFC World. “We are creating a digital experience to allow customers to interact with the product on a different level.” More

    Subaru picks NFC for Canadian car launch

    June 18th, 2012

    Advertising agency DDB Canada has used NFC tags and QR codes to encourage consumers to interact with a street art installation designed for the launch of the car maker’s 2013 Subaru BRZ sports coupe. More