More than 31% of mobile developers are supporting NFC in their mobile apps today and an additional 45% plan to support the technology in the next 12 months, according to a Mobile Development Survey released by Evans Data Corporation... More
Games
McDonald’s adds NFC games to restaurant tables
McDonald’s has launched an NFC campaign in Singapore that turns dining tables into interactive racing tracks... More
Think&Go debuts NFC video game
Think&Go NFC has unveiled a phone-to-screen video game that makes use of its Dynamic NFC-Screen... More
Orange announces NFC Awards winners
France-based mobile network operator Orange has revealed the winners of its €40,000 competition for NFC application developers at a ceremony in the Jardins de l’Innovation in Paris... More
NFC lamp post information service to launch in Tokyo
One of the busiest commercial locations in Tokyo is to be equipped with an NFC-based information and advertising service... More
Mecca books NFC ads on trains
“We are passionate about giving our customers new games and more ways to play so this campaign will let people have a little bit of fun while commuting,” says Paul Meadows, the UK leisure company’s head of brand. More
Wii U to get NFC payments?
Nintendo is looking at using the NFC functionality on the Wii U controller to let users make payments for games using contactless cards, as well as for interacting with NFC-enabled toys and cards, the company has revealed... More
Clear Channel promotes NFC with prizes
Outdoor advertising company Clear Channel has launched ‘Human vs Machine’, a quiz game designed to begin getting consumers used to the idea of interacting with its new network of 10,000 advertising panels equipped with NFC tags... More
Codemasters Japan to promote video game via NFC
“We are bringing the traditional, static in-store experience to life with Codemasters,” tag platform provider Tapit’s Niklas Bakos has told NFC World. “We are creating a digital experience to allow customers to interact with the product on a different level.” More
Video shows Wii U NFC toys in action
Nintendo has released a video trailer for Pokémon Scramble U — expected to be known as Pokémon Rumble U outside Japan — which shows how the range of NFC-enabled toys that will be available with the Wii U game will be used... More
Nintendo to launch Pokemon toys with NFC
The first game to make use of the NFC capabilities in the Nintendo Wii U is to launch in Japan on 24 April... More
Adspace to roll out NFC advertising in 140 US shopping malls
The video advertising display owner will be using NFC specialist Blue Bite’s mTag platform to offer advertisers the ability to provide shoppers with access to content downloads, web-based games, promotions and more via NFC and QR codes. More
Think&Go unveils NFC video screen
The display technology enables NFC phone users to interact with video promotions, to collect coupons, download content, navigate through advertising media and add products to a mobile shopping basket. More
Flomio launches 3D printed NFC objects
The models include an embedded NFC tag, can be produced from standard 3D printing files and are available in sizes up to 15cm cubed at a starting price of US$8 per item. More
Gema debuts multi-chip NFC super tag with built-in keyboard
The new technology involves placing multiple NFC chips on a single tag base that are individually triggered when a consumer places their mobile phone on the base and presses a button. “Think of it like an NFC keyboard,” says founder Joanna Rogerson. More
Nintendo to offer NFC game
Nintendo is working on a game that would involve figures or cards that contain NFC tags and make use of the Nintendo Wii U’s NFC capabilities, CEO Satoru Iwata has hinted during an earnings call... More
MediaTek launches NFC controller that can support three secure elements
“A possible usage scenario could be a dual SIM plus one microSD card configuration in one device,” the Taiwan-based chip maker says. “It’s a great way to empower ecosystem players to launch their NFC services right away by enabling more flexible business models.” More
ABI raises NFC handset forecast
ABI Research has raised its estimate for NFC handsets shipped in 2012 from 80m to 102m units... More
Pepsi Special gets Tokyo NFC advertising campaign
Drinks distributor Suntory is promoting the launch of Pepsi Special in Japan via NFC tags placed on two Tokyo railway lines that offer travellers the chance to win free samples and access information about the new “fat-busting” soda drink. More
Microsoft promotes Halo 4 with NFC
For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More